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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in Spain

As a result of the poor economic situation, Spaniards are increasingly replacing their consumption away from home with at-home consumption. Breakfast and afternoon snacks out of the home, which used to be very common on a daily basis in the past, ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Bolivia

Despite high penetration, spreads continues to post healthy rates of growth in volume terms. Good economic conditions in the country permit consumers to have disposable incomes that they spend on products such as spreads. The leading players noted ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Cameroon

Spreads current retail value sales increased by 8% in 2013. Manufacturers intensified advertising in a bid to expand their consumer bases and remain more competitive against cheaper alternatives such as margarine which continue to perform well. ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Saudi Arabia

The rising health awareness among the general population in Saudi Arabia is having a major impact on the overall packaged food market in general. Some categories are being positively impacted while for others the trend is hampering their growth. ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Ireland

Value sales of spreads are set to rise to €57 million in 2013, up by 5% on the previous year. Spreads remains a firm favourite amongst Irish consumers with the majority of the category experiencing growth in 2013. The exception was jams and ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Chile

Innovation and new products have allowed this mature category to slow its decline. Product development towards premium and gourmet segments has made unit prices grow. Nevertheless, the category is currently in a state of stagnation as volume sees ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in France

In 2013, consumers opted for the purchase of spreads perceived as more natural, healthier and eco-friendly, such as honey, jams and organic products while they shunned products such as chocolate and other alternative products-based spreads. Sales of ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Argentina

Spreads is projected to marginally decline in retail volume terms in 2013, below the 1% review period CAGR. This negative growth is explained mainly by a price growth of 22% projected for 2013, well over the official inflation rate.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Venezuela

Spreads in Venezuela is concentrated in two product categories, honey and jams and preserves, which are expected to account for a combined 93% share of volume sales in 2013. Most of the manufacturers competing in honey operate at a regional level, as...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Colombia

Spreads is expected to increase by 1% in retail volume terms and by 4% in current value terms in 2013. Colombian consumers were increasingly worried about their weight and health, so this growth was driven by honey (5% in current value terms) and ...

Jan 2014 | US$900 | Add to cart | View details
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    A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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