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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

results

 

Country Report

Spreads in France

In 2013, consumers opted for the purchase of spreads perceived as more natural, healthier and eco-friendly, such as honey, jams and organic products while they shunned products such as chocolate and other alternative products-based spreads. Sales of ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Argentina

Spreads is projected to marginally decline in retail volume terms in 2013, below the 1% review period CAGR. This negative growth is explained mainly by a price growth of 22% projected for 2013, well over the official inflation rate.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Venezuela

Spreads in Venezuela is concentrated in two product categories, honey and jams and preserves, which are expected to account for a combined 93% share of volume sales in 2013. Most of the manufacturers competing in honey operate at a regional level, as...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Colombia

Spreads is expected to increase by 1% in retail volume terms and by 4% in current value terms in 2013. Colombian consumers were increasingly worried about their weight and health, so this growth was driven by honey (5% in current value terms) and ...

Jan 2014 | US$900 | Add to cart | View details

Company Profile

Ferrero Group in Packaged Food

Ferrero remains overly reliant on Western Europe although it has made inroads into China, the US and Russia. The company’s fortunes in some markets such as China remain overly tied to the performance of boxed assortments, while it is still weak in ...

Jan 2014 | US$525 | Add to cart | View details

Country Report

Spreads in Belgium

The main trend in spreads in Belgium is the ongoing success of traditional breakfasts that include breads, spreads, yoghurts (hence the launch of Danone Breakfast in yoghurts in 2012) at the expense of biscuits and breakfast cereals. As a result, the...

Jan 2014 | US$900 | Add to cart | View details

Company Profile

Kraft Foods Group, Inc in Packaged Food

Kraft Foods Group, Inc continues to emerge from the shadow of Kraft Foods Inc as it tries to drive growth in a mature market. It has been notably successful with some brands including Oscar Mayer and Philadelphia while others including its Kraft ...

Jan 2014 | US$525 | Add to cart | View details

Country Report

Spreads in Bulgaria

Spreads is already a quite mature category and as such, it is recording low growth levels. In 2013 both the value and volume increase are expected to be comparable to the CAGRs of the review period. The products have been on the market for a while ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Romania

A traditional delight to Romanian consumers of all ages, jam has remained one of the few cultural heritage elements in terms of local consumption trends: whilst in foodservice, jam is the preeminent sweet that adorns most local desserts and breakfast...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Spreads in China

After unfavourable weather conditions in 2012, honey production volumes continued to be threatened by poor weather in 2013. According to official statistics from the China Bee Association, due to extreme weather conditions honey production volume ...

Jan 2014 | US$900 | Add to cart | View details
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    Custom Research Projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Spreads Americas

    Passport Spreads Asia Pacific and Australasia

    Passport Spreads Eastern Europe

    Passport Spreads Middle East and Africa

    Passport Spreads Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011