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Spreads market research

Euromonitor has the world’s most comprehensive research on the spreads category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the spreads market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our spreads market research answer questions such as:

  • What is the market size of spreads?
  • What are the major brands in spreads?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?



Country Report

Spreads in Colombia

During 2014, spreads will continue the recovery that started in 2013, with growth of 2% in volume terms and 6% in current value terms, driven by an increase in disposable income and the increasing popularity of more-sophisticated products. In 2014, ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Greece

In line with the economic downturn, a number of trends had a positive impact on spreads in Greece. More Greeks began to have breakfast at home in order to save money from snacking on the go and spreads provided a quick and tasty meal solution. ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Israel

New regulations approved in May 2014 set reforms for manufacturers to place more bee hives in government territories. In addition, the bureaucracy required to enter the honey business was reduced, driving an increase in the number of beekeepers. As a...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Kenya

Spreads continued to perform well in Kenya during 2014, rising in current value by 8%, a slightly better performance than the 7% current value growth registered in the category during 2013. The relatively slow growth recorded in the category towards ...

Nov 2014 | US$900 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Spreads in Denmark

The key trend in spreads in 2014 was the marketing of products, with key selling points such as organic, natural, authentic production, not highly processed, as well as product origin. These unique sales points follow the trend for health and ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Canada

In 2014, spreads will grow by 3% in current retail value terms to reach C$589 million, while retail volume sales remain relatively stable, indicating the increasing unit price. Volume sales of spreads will stay stable with a slight increase in most ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Spreads in Finland

Spreads in Finland is a mature category, and is seeing little product development. Whilst honey is perceived as healthy, other products in spreads, such as jams and preserves and chocolate spreads, are seen as high in sugar, fat and calories. Due to ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Spreads in Ireland

Spreads will experience strong value growth in 2014 with sales increasing to just short of €62 million, an increase of 7%. All categories experienced growth, with honey and chocolate spreads being the most noteworthy growth categories. Spreads are ...

Oct 2014 | US$900 | Add to cart | View details

Recently Viewed Items more ›

    Custom Research Projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Spreads Americas

    Passport Spreads Asia Pacific and Australasia

    Passport Spreads Eastern Europe

    Passport Spreads Middle East and Africa

    Passport Spreads Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for spreads, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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