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Company Profile

Starbucks Corp in Consumer Foodservice

Jan 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Starbucks Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Starbucks Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Starbucks Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Starbucks Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Key Findings

Key company facts

Strong performance in 2011

SWOT

Key strategic objectives and challenges

Operating structure

Moving beyond CFS

Competitive Positioning

Starbucks - and the global market - severely affected by downturn

Starbucks retains fourth position but Subway edges closer

Independents dominate cafés/bars

Specialist coffee shops vs cafés

UK, US and Japan key to largest branded coffee shops

Starbucks leads specialist coffee shop sales in majority of countries

Five coffee shops to watch

Competition beyond coffee specialists

Market Assessment

Cafés/bars suffer, while fast food surges ahead

Specialist coffee shops drive cafés/bars category growth

Specialist coffee shops continue to grow

Growth opportunities across all regions

Category and Geographic Opportunities

A category in transition

Specialist coffee shops - a global growth story

New entrants emerge in specialist coffee shops

International expansion integral part of Starbucks’ growth strategy

Asia Pacific a target region for expansion

Ambitious plans for China

Growth opportunities also in India

Latin America also on Starbucks’ radar

Mixed outlook in Western Europe

Strong competition from McCafé in Germany

US turnaround

Brand Strategy

Starbucks’ global footprint

Brand positioning

New food offerings but beverages remain core focus

R ecommendations

Key recommendations

Samples

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