Starbucks is one of the largest and most recognisable brands in the world. This briefing analyses its current position in both the US and around the world. It discusses key aspects of its current strategy, such as the use of its loyalty programme and technology, as well as its prospects for the future.
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Euromonitor International's report on Starbucks Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of Starbucks Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Starbucks Corp.
Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
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