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Company Profile

Starbucks Corp in Consumer Foodservice

Jan 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Starbucks Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of Starbucks Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Starbucks Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Starbucks Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Key Findings

Key company facts

  • Key Findings

Strong performance in 2011

  • Key Findings

SWOT

  • Key Findings

Key strategic objectives and challenges

  • Key Findings

Operating structure

  • Key Findings

Moving beyond CFS

  • Key Findings

Competitive Positioning

Starbucks - and the global market - severely affected by downturn

  • Competitive Positioning

Starbucks retains fourth position but Subway edges closer

  • Competitive Positioning

Independents dominate cafés/bars

  • Competitive Positioning

Specialist coffee shops vs cafés

  • Competitive Positioning

UK, US and Japan key to largest branded coffee shops

  • Competitive Positioning

Starbucks leads specialist coffee shop sales in majority of countries

  • Competitive Positioning

Five coffee shops to watch

  • Competitive Positioning

Competition beyond coffee specialists

  • Competitive Positioning

Market Assessment

Cafés/bars suffer, while fast food surges ahead

  • Market Assessment

Specialist coffee shops drive cafés/bars category growth

  • Market Assessment

Specialist coffee shops continue to grow

  • Market Assessment

Growth opportunities across all regions

  • Market Assessment

Category and Geographic Opportunities

A category in transition

  • Category and Geographic Opportunities

Specialist coffee shops - a global growth story

  • Category and Geographic Opportunities

New entrants emerge in specialist coffee shops

  • Category and Geographic Opportunities

International expansion integral part of Starbucks’ growth strategy

  • Category and Geographic Opportunities

Asia Pacific a target region for expansion

  • Category and Geographic Opportunities

Ambitious plans for China

  • Category and Geographic Opportunities

Growth opportunities also in India

  • Category and Geographic Opportunities

Latin America also on Starbucks’ radar

  • Category and Geographic Opportunities

Mixed outlook in Western Europe

  • Category and Geographic Opportunities

Strong competition from McCafé in Germany

  • Category and Geographic Opportunities

US turnaround

  • Category and Geographic Opportunities

Brand Strategy

Starbucks’ global footprint

  • Brand Strategy

Brand positioning

  • Brand Strategy

New food offerings but beverages remain core focus

  • Brand Strategy

R ecommendations

Key recommendations

  • R ecommendations

Samples

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