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Company Profile

Starwood Hotels & Resorts Worldwide Inc in Travel and Tourism

Feb 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Starwood Hotels & Resorts Worldwide Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of Starwood Hotels & Resorts Worldwide Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Starwood Hotels & Resorts Worldwide Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Starwood Hotels & Resorts Worldwide Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Brand portfolio

Financial assessment

System-wide hotel indicators by brand (1)

System-wide hotel indicators by brand (2)

System-wide hotel indicators by brand (3)

SWOT: Starwood Hotels & Resorts Worldwide Inc

Key strategic objectives and challenges

Competitive Positioning

Starwood posts a strong recovery in 2010 and 2011

Global ranking

Starwood: Top 10 performance 2011

Regional performance

Global footprint (1)

Global footprint (2)

Category and Geographic Opportunities

Global expansion 2012-2016

Regional expansion

New category focus

Brand Strategy

Brand strategy to boost occupancy

Brand strategy to improve the guest experience

Brand strategy to boost competitiveness

“For a Better You” by Westin

Web strategy: Digital concierge services

Social media

Operations

New loyalty perks for frequent guests

Element develops green awareness

Recommendations

Starwood is on the right track

Samples

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