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Global Briefing

Staying Ahead of the Game: How Companies are Adapting to the Changing Face of Beauty

Nov 2010

Price: US$2,000

About this Report

About this Report

There are major shifts underway in the beauty industry. From regional and category shifts in importance, changes in media use, advertising, distribution and consumer attitudes that are shaping the industry, this global briefing identifies what these changes are, and shows how manufacturers are adapting to them. It has become clear that companies cannot afford to ignore the changing dynamics of the global beauty industry, and those which do may be left behind in the fight for market share.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives

Key Findings

Category Shifts

Key Industry Issues

Consumers Stick to Essential Categories

Skin Care will Continue to Dominate Global Beauty Sales

Manufacturers Focus on the Basics, Cross-Category Shifts

The Most Dynamic Categories Lure New Entrants

Deodorants a Key Focus, Multiple Category Spread Betting

Changes in Regional Importance

Asia and Latin American Markets to Dominate by 2014

Emerging Markets Posting Strongest Growth

Manufacturer Response: Targeting the BRICs

Targeting the BRICs continued

The Next Tier of Fast Developing Markets

Companies Shift into Up-and-Coming Territories

Targeting the New Breed of High-Growth BPC Markets

Price Wars: Who’s Winning Out

Consumer Attitude Shift: The Continuation of the ‘Frugalista’

Impact of Changes in Consumer Mindset of Industry

‘Mass’ Channels Outperforming Premium

The Knock-on Effects of Consumer Channel Shifts

Premium Companies Tap into ‘Mass’ Channels

Beauty Retailers Adjust Their Product Ranges

Premium Cosmetics Growth to Show Some Signs of Recovery

Which Premium Cosmetics Will not Get Sacrificed?

Natural Beauty: Is it Living Up to the Hype?

Private Label Makes Inroads in Key Regions

Private Label’s Advances in North America Sun Care

Bath & Shower Biggest PL Share in Western Europe

Budget Beauty no Longer a Taboo

Manufacturer Response to Consumer Trade-Down

Company Tactics to Tap into Reduced Budgets

Innovative New Marketing Strategies

Changes Afoot in Beauty Advertising and Marketing

Consumer Use of Technology Impacts Beauty Advertising

Manufacturer Response:Innovative New Marketing Strategies

A More Direct Contact with the Consumer

Conclusion

Outlook for Key Industry Issues

Samples

How Companies are Adapting to Changing BPC.jpg

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