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Company Profile

Sté Bic SA in Personal Accessories

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Sté Bic SA delivers a detailed strategic analysis of the company's business, examining its performance in the Writing Instruments market and the global economy.

Company and market share data provide a detailed look at the financial position of Sté Bic SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sté Bic SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sté Bic SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Writing Instruments research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial performance

SWOT: Sté Bic SA

Key strategic objectives and challenges

Competitive Positioning

Bic maintains its market leadership over Newell Rubbermaid

Bic extending its global presence

Market Assessment

Emerging markets of core focus over the forecast period

Strengthening sales throughout all categories

Geographic and Category Opportunities

Developing markets spending more on education

Latin America: Key importance in Bic’s future sales

Bic also looking to expand presence in Middle East and Africa

Brand Strategy

Marketing campaigns reflects the company’s core values

Brand building: The sustainable way

Operations

Building a worldwide network

Recommendations

Consolidating on existing strengths to drive continuous growth

definitions

Definitions

Definitions (2)

Samples

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