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Strategy Briefing

Still Pampering? Opportunities and Challenges Facing the Global Spa and Beauty Industry

Apr 2010

Price: US$2,600

About this Report

About this Report

As consumers become increasingly recession-weary, the need for pampering has never been greater. In a bid to look and feel good, consumers continue to indulge in the services of salons and spas while supplementing these with at-home beauty treatments to save costs. This new global report examines the latest trends in hair & beauty salons, nail bars, tanning salons and spas and compares these with trends in the retail beauty market, identifying those sectors which are most poised for future growt

What this report includes

  • Top-level strategic analysis of how major consumer trends will influence global markets
  • Consumer insight
  • Impact across all relevant consumer markets
  • Unique graphics and case studies
  • Key market snapshots
  • Accompanying presentation to synthesise main findings
     

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Delivery format

PDF/Word
Downloadable from MyPages

Table of Contents

Table of Contents

EXECUTIVE SUMMARY

Demand Factors

  • Chart 1 Consumer Expenditure on Personal Care by Country 2009

Beauty Industry Trends

Hair and beauty trends

Spa trends

Tanning and nail salon trends

Consumer Market Trends

  • Chart 2 Global Sales of Selected At-home Beauty Products 2009

Outlook

  • Summary 1 Opportunities and Challenges for the Beauty Services Industry to 2014

DEFINITIONS

Consumer Expenditure

Personal care

Retail Sales

Hair care appliances

Other personal care appliances

Salon hair care

Self-tanning

General purpose body care

Spas

Destination spas

Hotel/resort spas

Other spas

DEMAND FACTORS

Affordable Indulgence

The Pleasure Principle

The Lipstick Effect

The quest for value

Anti-ageing remains recession-proof

The State of the Economy

  • Table 1 Real GDP Growth in Selected Countries 2007-2010

The Importance of Leisure

Striving for a better work-life balance

Leave patterns

Cocooning

Celebrity Culture

Living the dream

Influence on the young

Use of celebrities in marketing

The Metrosexual Movement

Changing attitudes towards masculinity

Trend reaches emerging markets

Consumer Expenditure on Personal Care

  • Table 2 Consumer Expenditure on Personal Care by Country 2004/2009
  • Table 3 Personal Care as a % Total Consumer Expenditure by Country 2004 2009

BEAUTY SERVICES

Overview

Definitions becoming blurred

Salon versus at-home treatments

Marketing beauty services

Hairdressing Salon Trends

A consolidating market

Major hairdressing chains

  • Summary 2 Leading Hairdressing and Beauty Chains 2009

Discounting

Natural products

Demographic changes offer opportunities

Growth in men's salons

Pop-up salons

Retail sales through salons

  • Chart 4 Global Retail versus Salon Hair Care Sales 2004/2009

Beauty Salons

A fragmented market

European preferences

  • Table 4 Professional Treatment Trends by Major European Market 2008

Trends in skin treatments

Trends in hair removal

Beauty on the move

Spas

The spa market

  • Table 5 Number of Spa-Goers by Leading Market 2007

Spa trends in Europe

  • Table 6 Rates of Spa-going by Major European Market 2008

Spa revenues

  • Chart 5 Spa Revenues by World Region 2007

Gender differences

  • Table 7 Spa-goers by Gender in Major Markets 2007

Reasons for going to a spa

  • Table 8 Comparative Importance of Reasons for Visiting a Spa in the US 2009

Types of treatment

Luxury spas hit by recession

Day spas fare better

Retail spas make an appearance

Discounting and special deals

Improving customer service

Natural ingredients fuel growth

Growth in medical and dental spas

Spa tourism

Spa retail

  • Chart 6 Average Expenditure on Spa Retail Products by Major Market 2008

Tanning Salons

The rise and fall of indoor tanning

Anti-tanning publicity

Legislative changes

Growth of chains

Mega salons

Widening target market

Expanding services

Salon retail

Nail Salons

Market size

  • Chart 7 Nail Salon Services Market Size in the US 2005-2009

Expanding services

  • Chart 8 Leading Services Offered in US Nail Salons 2009

Safety issues

Salon retail

BEAUTY-AT-HOME

Home Hair Care

Consumers forgo salons for home treatments

Higher demand for professional appliances

Salon hair care loses share to "professional" mass brands

Colourants benefit from launch of fast treatments

  • Table 9 Sales of Hair Appliances and Hair Care Products 2004/2009

Home Tanning

Self-tanning benefits from backlash against UV rays

New product development in self-tanning focuses on convenience

  • Chart 9 Sales of Self-tanning Products 2004-2009

Self-tanners versus gradual self-tanners

  • Table 10 Self-tanning Trends in Europe 2008
  • Table 11 Self-tanning Trends in Europe by Gender 2008

Home Nail Care

  • Table 12 Sales of Nail Products by Subsector 2004/2009

Home Beauty and Relaxation

Skin care fuelled by need to self-treat

Anti-agers and slimming products see surge in interest

Pampering appliances small but growing segment

  • Table 13 Sales of Depilatories, Skin Care Products and Appliances 2004/2009

MARKET SNAPSHOTS

China

Hair and beauty services

Spa services

  • Table 14 China: Spa Revenues 2004/2009

Retail sales

  • Table 15 China: Retail Sales in Selected Sectors 2004/2009

France

Hair and beauty services

Spa services

  • Table 16 France: Spa Revenues 2004/2009

Retail sales

  • Table 17 France: Retail Sales in Selected Sectors 2004/2009

Germany

Hair and beauty services

Spa services

  • Table 18 Germany: Spa Revenues 2004/2009

Retail sales

  • Table 19 Germany: Retail Sales in Selected Sectors 2004/2009

Italy

Hair and beauty services

  • Table 20 Italy: Sales of Cosmetics and Toiletries Through Salons 2007-2008

Spa services

  • Table 21 Italy: Spa Revenues 2004/2009

Retail sales

  • Table 22 Italy: Retail Sales in Selected Sectors 2004/2009

Japan

Hair and beauty services

Spa services

  • Table 23 Japan: Spa Revenues 2004/2009

Retail sales

  • Table 24 Japan: Retail Sales in Selected Sectors 2004/2009

UK

Beauty services

  • Chart 10 UK: Hairdressing and Beauty Establishment Revenues 2002-2006
  • Chart 11 UK: Number of Hairdressing and Beauty Establishments by Type 2008

Spa services

  • Table 25 UK: Spa Revenues 2004/2009

Retail sales

  • Table 26 UK: Retail Sales in Selected Sectors 2004/2009

US

Hair and beauty services

Tanning salons

  • Table 27 US Salon Statistics 2008-2009

Spa services

  • Table 28 US: Spa Revenues 2004/2009

Spa treatments and products

  • Chart 13 Most Booked Spa Treatments in the US 2009
  • Chart 14 Spa Purchases in the US 2009

Retail sales

  • Table 29 US: Retail Sales in Selected Sectors 2004/2009

FUTURE OUTLOOK

Trends to Watch

Depressed economy will drive need for escapism

  • Table 30 Forecast GDP Growth by Country 2010-2014

Further consolidation will occur

Flexibility will be key

DIY beauty

Safety concerns will continue to plague tanning salons

However, growth opportunities exist

Demographic changes to favour beauty industry

Growth of men-only concepts

Room for growth in spas

  • Chart 15 Forecast Global Spa Revenues 2009-2014

Professional products to benefit over longer term

Potential in emerging markets

Forecasts

Future bright for skin care

Natural products will prevail

Combining convenience with efficacy

Salon hair care to face further threat from diverted brands

Mixed future for self-tanning

A future in pills?

Appliances to be driven by new product development

  • Table 31 Forecast Global Sales of Selected Beauty Products 2009/2014

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