Store Cards in Vietnam

December 2022
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Store cards have a negligible presence in Vietnam with there being little interest or awareness of these card products. Furthermore, the government strictly controls the supply of credit in Vietnam which makes it a complicated and lengthy process to offer store cards, which dissuades operators from offering these products. Given the wide range of alternative financial cards available it is unlikely there will be any significant appetite for store cards over the forecast period in Vietnam.

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Overview:

Understand the latest market trends and future growth opportunities for the Store Card Transactions industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Store Card Transactions industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Store Card Transactions in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Store Card Transactions in Vietnam?
  • What are the major trends key to understanding Store Card Transactions in Vietnam?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Charge Cards in Vietnam - Category analysis

Charge Cards in Vietnam - Company Profile

Credit Cards in Vietnam - Category analysis

Credit Cards in Vietnam - Company Profile

KEY DATA FINDINGS

Domestic credit cards growing under government direction
Cashback proving to be the most effective promotional programme
Virtual credit cards grow in popularity while card providers change their marketing strategies
Domestic credit cards set to expand their reach over the forecast period
Vietnam’s large young population offers huge potential for virtual credit cards
NAPAS expected to help support the growth of commercial credit cards in Vietnam
Table 1 Credit Cards: Number of Cards in Circulation 2017-2022
Table 2 Credit Cards Transactions 2017-2022
Table 3 Credit Cards in Circulation: % Growth 2017-2022
Table 4 Credit Cards Transactions: % Growth 2017-2022
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 6 Commercial Credit Cards Transactions 2017-2022
Table 7 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 8 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 9 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 10 Personal Credit Cards Transactions 2017-2022
Table 11 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 12 Personal Credit Cards Transactions: % Growth 2017-2022
Table 13 Credit Cards: Number of Cards by Issuer 2017-2021
Table 14 Credit Cards: Number of Cards by Operator 2017-2021
Table 15 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 16 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 18 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 21 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 22 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 26 Forecast Credit Cards Transactions 2022-2027
Table 27 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 28 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 30 Forecast Commercial Credit Cards Transactions 2022-2027
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 34 Forecast Personal Credit Cards Transactions 2022-2027
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in Vietnam - Category analysis

Debit Cards in Vietnam - Company Profile

KEY DATA FINDINGS

Fast issued and virtual debit cards find appeal by offering additional layer of convenience
Shift to smart chip cards should benefit the payments industry
Widespread use of promotional programmes designed to attract consumers to take out a new debit card
Virtual debit cards could support increased uptake in rural areas
Stronger competition expected from global operators
Debit cards should benefit from shift towards contactless payments
Table 37 Debit Cards: Number of Cards in Circulation 2017-2022
Table 38 Debit Cards Transactions 2017-2022
Table 39 Debit Cards in Circulation: % Growth 2017-2022
Table 40 Debit Cards Transactions: % Growth 2017-2022
Table 41 Debit Cards: Number of Cards by Issuer 2017-2021
Table 42 Debit Cards: Number of Cards by Operator 2017-2021
Table 43 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 44 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 46 Forecast Debit Cards Transactions 2022-2027
Table 47 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 48 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in Vietnam - Category analysis

Pre-Paid Cards in Vietnam - Company Profile

KEY DATA FINDINGS

The number of pre-paid cards in the market remains well below 2019 figures
Transportation offers potential opportunities for pre-paid cards
Domestic pre-paid card is also being focused
Domestic contactless pre-paid cards offer significant potential
Raising awareness of pre-paid cards key to growth
Public services and travel activities offer strong potential for growth and development
Table 49 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 50 Pre-paid Cards Transactions 2017-2022
Table 51 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 52 Pre-paid Cards Transactions: % Growth 2017-2022
Table 53 Open Loop Pre-paid Cards Transactions 2017-2022
Table 54 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 55 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 56 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 57 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 58 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 59 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 60 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 61 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 62 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 63 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 64 Forecast Pre-paid Cards Transactions 2022-2027
Table 65 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 66 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 67 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 68 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in Vietnam - Category analysis

Store Cards in Vietnam - Company Profile

Financial Cards and Payments in Vietnam - Industry Overview

Financial cards and payments in 2022: The big picture
2022 key trends
Banks focus on developing fast and convenient services
Competitive landscape
What next for financial cards and payments?
Table 69 Number of POS Terminals: Units 2017-2022
Table 70 Number of ATMs: Units 2017-2022
Table 71 Value Lost to Fraud 2017-2022
Table 72 Card Expenditure by Location 2022
Table 73 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 74 Domestic versus Foreign Spend 2022
Table 75 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 76 Financial Cards by Category: Number of Accounts 2017-2022
Table 77 Financial Cards Transactions by Category: Value 2017-2022
Table 78 Financial Cards by Category: Number of Transactions 2017-2022
Table 79 Consumer Payments by Category: Value 2017-2022
Table 80 Consumer Payments by Category: Number of Transactions 2017-2022
Table 81 M-Commerce by Category: Value 2017-2022
Table 82 M-Commerce by Category: % Value Growth 2017-2022
Table 83 Financial Cards: Number of Cards by Issuer 2017-2021
Table 84 Financial Cards: Number of Cards by Operator 2017-2021
Table 85 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 86 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 87 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 88 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 89 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 90 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 91 Forecast Consumer Payments by Category: Value 2022-2027
Table 92 Forecast Consumer Payments by Category: Number of Transactions 2022-2027
Table 93 Forecast M-Commerce by Category: Value 2022-2027
Table 94 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Store Card Transactions

A store card (also known as a retailer or private label card) contains a “pay later” component and revolving line of credit similar to credit cards. However, store cards must contain usage limited to specific stores within a predefined retail group unlike retailer co-branded cards. Co-branded credit cards issued by retailers acting as financial institutions and without usage restrictions fall into the credit card category.

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