Overall, sugar confectionery is projected to see moderate, but steady, retail volume sales growth through the forecast period, to exceed the 2019 level by 2024. The category’s high dependency on children’s social activities, low profit margins and new health trends regarding fears over children’s sugar intake are set to combine to limit growth in consumption in the forecast period.
Boiled sweets in new flavours and colours are attracting interest from certain consumers as the tough economic climate prompts some trading down. For example, boiled sweets with fillings in the centre appeal to consumers seeking a small affordable indulgence.
According to industry sources, sugar confectionery is dependent on sales from traditional grocery retailers, although it is not as attractive as other snacks categories in terms of profitability. This makes mass distribution a challenge and less attractive for intermediate players, which prefer to invest in high profit categories like sweet biscuits, ice cream or savoury snacks.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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