49 pages, Apr 2017
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Sugar continues to have a bad reputation, but globally its consumption is still growing. As developing countries are increasingly becoming dependent on high-sugar packaged foods and soft drinks, they will see significant growth in sugar purchasing. On the other hand, increasing awareness of sugar consumption and policies on sugar content are slowly but surely driving developed markets away from high sugar products and into the naturally savoury and low in sugar.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Globally, in 2015, sugar delivered 73g of sugar per capita per day. Among the 54 researched countries, only five countries did not exceed the recommended daily limit of 50g per capita per day. The highest consumers in the world purchased as much as 142g, 137g, and 135g of sugar per capita per day.
In some countries, such as US, Germany, the Netherlands and Belgium, consumers purchase nearly twice the WHO 50g recommendation from packaged food and soft drinks alone. Fresh food tends to be a greater source of sugar than packaged food in developing markets.
Table sugar is the greatest contributors to sugar consumption in the world, but are largely overlooked by governments and public health advisors. Soft drinks, confectionery, and baked goods are also among the top sugar contributors globally, and are growing in developing markets, in particular.
By 2020, global purchasing of sugar will rise by 15.8 million tonnes, in absolute terms. Most developing markets will increase their per capita sugar consumption, by up to 24g. The major source of sugar growth in these markets will be soft drinks, giving the opportunity for the use of high intensity sweeteners. Meanwhile, many developed markets are already expecting a drop in sugar purchase.
There are an increasing number of technologies which allow for sugar reduction in both food and drink. Soft drinks, such as carbonates, have made tremendous progress, while the perfect sugar reduction in juice is yet to be found. Sugar reduction in food is tricky and, despite many new findings, one size does not fit all.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.