In line with heightened awareness among local consumers regarding the dangers of exposure to the sun’s strong rays in Australia, sun care offers further growth potential. Innovation around extended benefits, multipurpose functionality and better formulations for the face that do not clash with cosmetics or sensitivities are anticipated to increase in number over the forecast period.
Many consumers in Australia are aware that excessive sun exposure not only leads to sunburn but can also cause skin to age prematurely, in addition to the potentially greater risk of developing skin cancer. As such, many local consumers turn to self-tanning to achieve their desired look instead.
An update to regulations by TGA (Therapeutic Goods Administration) for applications to vary the “Permissible Ingredients Determination”, is likely to have an impact on sun care, as these permissible ingredients include those that can be used on the skin such as sunscreen. At the end of 2022, sun protection products in Australia were subject to regulations that included approved ingredients they can contain and testing requirements.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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