Following the strong recovery in sales during 2021 and 2022 it is expected that sun protection will see minor value growth over the forecast period. The return of outbound and domestic travel and holidays will support demand for sun care products.
As demand for natural and safe products continues to increase, competition between mass and private label product certifications will continue over the forecast period. Private label ranges have been driving the certification trend in sun care with Änglamark, Coop 365, Levevis and Matas carrying several certifications such as the Nordic Swan Label and the Asthma and Allergy Associations Blue Wreath.
While many Danish consumers traditionally buy sun care products during the peak summer months or when traveling abroad, a growing segment of consumers are paying more attention to their skin health all year round. This change in attitudes will benefit facial sun care products over the forecast period as more consumers elect to use facial sun screen all year round in order to protect the skin and fight signs of ageing.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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