In 2025, the sun care category in Bulgaria exhibited strong growth, with retail value sales reaching BGN44 million. Growth of 12% from 2024 is underpinned by rising consumer awareness of sun protection benefits, particularly concerning sun-induced ageing and cumulative UV damage. The increasing disposable income among Bulgarians supports consumer willingness to trade up to premium and dermo-cosmetic products that offer multifunctional benefits such as hydration and skin barrier support, aligning

Sun care in the UAE demonstrateed a positive performance in 2025, with retail volume sales reaching 690,000 litres, representing 5% growth on the previous year. More notably, retail value sales increased by 11%, reaching AED304 million. This is in contrast to the moderate volume increase, which indicates a shift towards premiumisation and higher-priced products within the category. The UAE’s growing population also supports this outlook, reaching 11,311 million 2025, while consumer expenditure

In 2025, sun care was one of the best performing beauty and personal care categories in Romania, supported by prolonged warm weather, which positively influenced consumption patterns. Consumers increasingly use sun care products beyond the traditional summer months, applying them in late spring and early autumn, as well as during winter outdoor activities, such as skiing or hiking. This shift is accompanied by growing awareness and education about sun protection benefits throughout the year, inc

In 2025, sun care in Vietnam delivered robust growth, with retail value sales increasing by 16% to reach VND1.4 trillion. This was accompanied by an 11% rise in volume, indicating a clear trend of trading up and greater value capture within the market. This performance outpaced regional averages, supported by a strong economic backdrop. Vietnam reached a total population of 102 million, whilst median disposable income per household increased to VND208 million. Combined with a real GDP growth rat

Sun care in Morocco demonstrated robust growth in 2025, with retail value reaching MAD574 million, growing 13%. This strong growth is supported by broader socio-economic factors including a growing population of 38 million in 2025 and rising consumer expenditure exceeding MAD1 trillion, highlighting increased purchasing power and market potential. Growth outperformed regional averages, with Moroccan consumers’ heightened health awareness and education through mass media about sun protection bene

In 2025, sun care in Argentina experienced a contraction in retail volume, declining by 2% to 1,459,033 litres from the previous year. This contracts with the significant growth seen in retail value sales which increased by 22% in 2025 to ARS434,942 million, indicating increased pricing and premiumisation in this space. The volume contraction is primarily attributed to adverse weather conditions during September to December 2025, with colder temperatures and frequent weekend rain reducing outdoo

In 2025, the sun care market in Slovakia achieved a retail sales value of EUR12 million, representing a 5% increase from the previous year. This growth occurred within a context of easing price pressures and more deliberate consumer spending, following peak inflation years. The adult sun care category was the largest contributor, accounting for a retail value of EUR11 million.

In 2025, sun care in Norway exhibited solid growth, with retail volumes increasing by 1% and current value sales by 4% to reach NOK1.2 billion. This growth occurred in the context of relatively stable summer weather compared to previous years, supporting consistent consumer demand. Norway’s expanding population and rising consumer expenditure in 2025 were helping to create favourable economic conditions for discretionary spending on beauty and personal care products.

In 2025, sun care in Chile experienced continued growth but at a moderated pace, reflecting the broader deceleration of skin care. Value sales stood at CLP126,036 million, representing 7% current value growth from the previous year, evidencing sustained demand despite market maturity. This growth, although slower compared to earlier rapid expansions, highlights the category’s established penetration and the high comparable bases from prior years.

Sun care in Colombia recorded robust value growth in 2025, with retail sales rising by 11% in current terms to COP679.5 billion. Volume growth slowed to 2% but demand remained resilient as consumer awareness around daily UV protection continued to strengthen, reinforced by dermatologist- and pharmacist-led educational initiatives. Colombia's performance notably outpaced the wider Latin American context, with the country's sun care value sales showing continued double-digit growth while some regi

In 2025, the sun care category in the Czech Republic demonstrated steady growth, driven by evolving consumer awareness and economic conditions. Retail value sales of sun care reached CZK602 million in 2025, growing by 7% on the previous year. This performance reflects a shift from seasonal to year-round usage, aligning with preventive health awareness and a wellness mindset. The stable population of approximately 10.9 million in 2025 supports market expansion, while consumer expenditure continue

In 2025, sun care in the US posted 6% current value growth to reach USD4.2 billion. This performance reflected a stabilised market as inflation eased and players moderated their pricing strategies. Robust demand was underpinned by a growing consumer focus on daily sun safety and a proactive, science-led approach to skin health. This longevity trend positioned sun protection as a core pillar of preventive beauty rather than a seasonal purchase. Consequently, the proportion of US consumers applyin

In 2025, sun care in France experienced a modest volume growth of 2%, reaching 4 million litres, following a period of fluctuation. This positive shift is underpinned by a hot summer in 2025 that boosted consumer awareness about sun protection's importance for skin care, anti-ageing, and prevention of sun damage. Sun care is increasingly viewed as a year-round essential, particularly for premium products, which are leading growth, while mass products remain seasonal and mostly purchased for ho

Sun care in Sweden recorded retail value sales of SEK870 million in 2025, representing 4% growth in current terms, supported by strong health awareness, continued travel and growing everyday use of sun protection beyond seasonal holidays. Sweden’s population of approximately 10.6 million and steady consumer expenditure in constant prices provide a stable demand foundation, with the country’s high melanoma rate continuing to make UV protection a serious health concern and supporting demand for hi

Sun care in Indonesia recorded retail value sales of IDR5,520 billion in 2025, representing 23% growth in current terms, supported by a population of approximately 286 million, real GDP growth of 5% and inflation of 2%, which together underpinned rising discretionary spending on personal care. Adult sun care remained the largest category by absolute value at IDR5,512 billion, driven by product innovation that combined sun protection with broader skin care benefits. Baby and child-specific sun ca

Sun care in Hong Kong experienced slow growth in 2025, with retail sales reaching HKD271 million, reflecting a 1% increase from 2024 in current terms. This growth was supported by a rising population of 7.5 million and higher consumer expenditure, indicating a stable economic environment with moderate inflation at 2% and real GDP growth of 3% for the year. Despite volume declines from 2020 to 2022, volumes increased to 220,000 litres in 2025, up 2%, signalling renewed consumer engagement and re

Sun care in the Netherlands experienced 8% growth in 2025, to reach EUR163 million, supported by a combination of favourable weather and rising average unit prices. The long and warm summer season significantly boosts consumer demand, driving volume sales to represent a 3% growth compared to the previous year. This positive growth underlines the robust performance of the category.

Sun care in South Africa has demonstrated strong performance in 2025, with retail value sales increasing by 8% in current terms to ZAR1,059 million. This performance underscores a healthy growth trajectory compared to previous years, highlighting an increasing consumer adoption of sun care products. This movement is supported by a favourable economic environment with South Africa's real GDP growth which stood at 1% and inflation at 3% in 2025. Furthermore, consumer expenditure reached ZAR5.0 tri

In 2025, sun care in Ecuador experienced its first full-year decline following several years of strong growth, with retail sales value falling to USD56 million, reflecting a 10% decline. This contrasts with the earlier rapid expansion years, such as 2022 and 2023, which saw double-digit growth in both volume and value. The contraction is mainly attributed to market saturation and a shift in consumer priorities, as sun care becomes increasingly crowded with limited innovation, reducing the urgenc

In 2025, sun care in Turkey demonstrated a robust performance, with retail value sales reaching TRY4,399 million and retail volumes hitting 1.9 million litres, reflecting significant growth compared to previous years. The retail value growth rate spiked to 42% in 2025, partly driven by price rises driven by inflation, although volumes grew by 17%, highlighting increasing consumer spending power and demand intensity within the category. This surge surpassed typical annual growth rates observed in

The sun care category in Finland shows consistent growth in 2025, with retail volume reaching 470,000 litres, representing a 3% increase from 2024. Retail value reached EUR46 million in 2025, growing 4% compared to the previous year. This positive trajectory is supported by broader consumer trends, including younger generations exhibiting increased interest and conscientiousness towards sun protection. Finland's population reached approximately 5.6 million in 2025, providing a growing consumer b

In 2025, sun care in Ukraine experienced a solid recovery and growth, with retail value sales growing robustly by 21% to reach UAH451 million, indicating strong demand despite economic challenges. This growth is set against a backdrop of a declining population of 31.4 million in 2025, and a real GDP growth of 2%, signalling cautious but positive economic conditions.

In 2025, sun care in Uzbekistan has experienced exceptionally strong growth, with retail value sales reaching UZS9 billion, posting a substantial growth of 29% compared to the previous year. This growth is notably robust within the Asia Pacific region context, supported by a real GDP growth, indicating a favourable macroeconomic environment that stimulates consumer spending on sun care products. Population trends further underpin this positive outlook. Uzbekistan’s total population in 2025 show

In 2025, sun care in Poland achieved a retail value of PLN 385 million at current prices, marking a robust 9% increase year-on-year. This growth outpaced the modest regional real GDP growth of 4% for Poland in 2025, indicating strong consumer demand and category resilience despite moderate inflation at 4%. The category’s expansion aligns with the rising consumer expenditure trend in Poland, which reached PLN2.2 trillion in 2025, highlighting increased purchasing power supporting premiumisation