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Company Profile

Suning Appliance Chain Store (Group) Co Ltd in Retailing

Nov 2010

Price: US$525

About this Report

About this Report


Euromonitor International's report on Suning Appliance Chain Store (Group) Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Suning Appliance Chain Store (Group) Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Suning Appliance Chain Store (Group) Co Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Suning Appliance Chain Store (Group) Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key Company Facts

SWOT – Suning Appliance Chain Store (Group) Co Ltd

Key Strategic Objectives and Challenges

Competitive Positioning

National Market Comparatives – Performance

Global Market Comparatives

Geographic Opportunities

Suning – National (China) Presence

China: Key to Growth: Luxury Consumers

China: Key to Growth: Geographic Coverage

Suning Enters Hong Kong

Suning Enters Japan

Channel Opportunities

Suning Appliance Chain Store – Channel Presence Overview

Internet Retailing – Growth Set to Continue in Longer Term

Brand and Private Label Strategy

Brand Portfolio: Chinese Brands Dominate the Low End

Laox: Can Suning Resurrect a Fallen Giant?

New Brands: Suning Elite and Musicvox Target Urban Centres

Private Label Not an Option for Suning

Operations

Procurement & Distribution Strategy

Recommendations

Key Recommendations

Samples

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