Surface Care

Market research on the surface care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
LEARN MORE
Company Profile

Company Profile

Reckitt Benckiser Group Plc In Home Care

Jun 2018

Following the 2017 acquisition of Mead Johnson, Reckitt Benckiser’s reorganisation of its business into two units - Health and Hygiene Home - further underlined its strategic shift towards becoming a consumer health-focused company. This profile ...

US$570
Add to cart View details
Company Profile

Company Profile

Lion Corp in Home Care

Jun 2018

Japanese company, Lion Corp faces challenging conditions in its mature domestic market. This profile analyses the company’s strategic response, examining its efforts to focus on high-added-value products and categories, and considering the limited ...

US$570
Add to cart View details
Strategy Briefing

Strategy Briefing

The World Market for Home Care

May 2018

This report examines the outlook for the global home care industry over the coming five years. Recent performance and growth prospects are considered by category and region, including analysis on top-performing companies. This briefing also ...

US$1,325
Add to cart View details
Company Profile

Company Profile

PZ Cussons Plc in Home Care

May 2018

PZ Cussons is facing up to a number of significant challenges, including the geographic expansion of multinational rivals, the development of local players in emerging markets and the rise of eco-focused brands in developed ones. This profile ...

US$570
Add to cart View details
Company Profile

Company Profile

Unilever Group in Home Care

May 2018

Unilever narrowed P&G’s lead in global home care in 2017. This profile analyses Unilever’s work to build on its established strength in emerging markets through acquisition, locally-focused innovation, educational initiatives and the deepening ...

US$570
Add to cart View details
Company Profile

Company Profile

Procter & Gamble Co, The in Home Care

Apr 2018

Emerging from a period in which it has undergone a significant shift in its strategic focus, the world’s leading home care player, Procter & Gamble, faces a notable increase in competition as major rivals target ever-diminishing areas of growth ...

US$570
Add to cart View details
Company Profile

Company Profile

SC Johnson & Son Inc in Home Care

Apr 2018

The 2017 acquisition of Ecover and Method reflect a broader trend in SC Johnson’s development strategy that extends to a renewed emphasis on its corporate brand identity. This profile analyses the company’s efforts to target consumer concerns about ...

US$570
Add to cart View details
Country Report

Country Report

Surface Care in the United Arab Emirates

Mar 2018

Surface care held no surprises in 2017. As consumer confidence and spending were negatively affected towards the end of the review period, consumers limited their impulse purchases. The weak economic situation led most consumers to become ...

US$990
Add to cart View details
Country Report

Country Report

Surface Care in Australia

Mar 2018

Convenience is a leading factor that consumers consider before purchasing surface care products. In 2017, consumers were more inclined to buy products that serve multiple purposes when cleaning at home. Multi-purpose cleaners have received increased ...

US$990
Add to cart View details
Country Report

Country Report

Surface Care in Kenya

Mar 2018

Consumers’ tastes and preferences are becoming more sophisticated and, therefore, consumers are demanding products that offer a high level of effectiveness and/or some added benefits, such as surface protection, antibacterial properties or easy ...

US$990
Add to cart View details
Country Report

Country Report

Surface Care in Japan

Mar 2018

Retail value sales of surface care returned to positive growth in 2017, although value growth rates remained modest as demand in the category is already largely mature. Much of the impetus for positive growth came from home care wipes and floor ...

US$990
Add to cart View details
Country Report

Country Report

Surface Care in Turkey

Mar 2018

With Turkish consumers becoming increasingly price-conscious, they opted to restrict their budgets and purchase relatively cheaper products or increasingly sought promotions, and surface care was no exception. Alternatively, some consumers chose more...

US$990
Add to cart View details
Country Report

Country Report

Surface Care in Cameroon

Mar 2018

Surface care is benefiting from a number of significant trends in Cameroon, such as the expansion of modern retailing in residential areas of large cities like Douala, larger product lines and innovations from brands. The recent development of modern...

US$990
Add to cart View details
Country Report

Country Report

Surface Care in Vietnam

Mar 2018

Thanks to the availability of information via the media, Vietnamese consumers' awareness of health issues has been enhanced significantly, especially in urban areas. Key players in the category have thus introduced surface care products which are ...

US$990
Add to cart View details
Country Report

Country Report

Surface Care in the Philippines

Mar 2018

Multi-purpose cleaners is highly competitive due to the high number of brands. Whilst multinational players such as Unilever and SC Johnson & Son continue to dominate the category, mid-tier to smaller companies are attempting to gain ground in light ...

US$990
Add to cart View details
Country Report

Country Report

Surface Care in Bolivia

Mar 2018

Chlorine bleach and standard powder detergents are often used to clean surfaces by lower-income consumers in Bolivia. In addition, most consumers consider the disinfectant properties of chlorine bleach ideal for preventing health issues and, because ...

US$990
Add to cart View details
Country Report

Country Report

Surface Care in the United Kingdom

Mar 2018

Surface care noted a positive performance in 2017, continuing the trend witnessed in 2016. In a crowded and extremely competitive environment, products offering convenience performed well. Multi-purpose cleaners are well suited to a lifestyle shift, ...

US$990
Add to cart View details
Country Report

Country Report

Surface Care in France

Mar 2018

Surface care managed to maintain its positive value growth – albeit marginally – up to 2017, and this is predicted to continue over the forecast period at constant 2017 prices. On the one hand, ongoing promotional/discounting incentives by ...

US$990
Add to cart View details
Country Report

Country Report

Surface Care in Belgium

Mar 2018

Surface care posted slightly negative volume and value growth in 2017, largely driven by the mature status of the products. In particular, sales of floor cleaners declined significantly driven by more powerful formulations that reduce volume usage in...

US$990
Add to cart View details
Country Report

Country Report

Surface Care in Ireland

Mar 2018

Economic recovery and in turn, stronger consumer confidence, led to marginally stronger value growth of surface care in 2017. The future is however, more challenging for the category with stagnation in value terms at constant 2017 prices over the ...

US$990
Add to cart View details

Market Research Solutions

Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

Learn More