Surface care market research

Euromonitor has the world’s most comprehensive research on the surface care category within the home care industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the surface care market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our surface care market research answer questions such as:

What is the market size of surface care?
What are the major brands in surface care?
What are the fastest growth categories within surface care?
What are the key new product launches in the surface care market?

Filter Results

Total: (98)

Country Report

Surface Care in Austria

The key story in 2010 in surface care was in hygienic cleaning detergents. Household antiseptics/disinfectants is still a small category though it has been growing in recent years. Growth is expected to accelerate over the forecast period. In ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Surface Care in Saudi Arabia

Growth in surface care was driven by a growing interest in antibacterial products towards the end of the review period. This was partly linked to fears over the swine flu epidemic of 2009, while increasingly crowded cities and urbanisation also ...

Feb 2012 | $900| Add to cart | View details ›

Company Profile

Amway Corp in Home Care

Amway Corp, a well-diversified US-based direct seller, is looking to push harder into emerging markets. This is in line with trends among direct sellers, which have found an enthusiastic response to the sales model in emerging markets, offsetting ...

Jan 2012 | $525| Add to cart | View details ›

Country Report

Surface Care in Turkey

The popularity of multipurpose cleaners is increasing, as they offer a lot in one bottle, and thus occupy less space. As a result, multipurpose cleaners saw strong volume growth of 5% in 2010. These products are designed for use on different types of...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Surface Care in Israel

During 2009 there was an obvious trend towards multipurpose products in Israel, mainly thanks to the recession; this drew consumers towards such products, as one product could be used on all surfaces, reducing consumers’ average home care ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Surface Care in Algeria

Surface care witnessed a strong value increase of 14% in 2010 and solid volume growth of 7%. The category witnessed a price rise due to changes in regulations for imports and customs duty that affected raw material imports. However, the category ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Surface Care in the Netherlands

Home care wipes and floor cleaning systems continued to see a sharp decline in 2010 over the previous year, dropping by 15% in current value terms to account for just 7% of overall value sales. Wipes saw sales decline throughout the review period, ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Surface Care in Portugal

In order to manage lower budgets on a daily basis, in 2010, consumers avoided extra expenses on products they considered less essential. This led to less demand for surface care products. In addition, most of them chose to move to economy brands such...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Surface Care in Bulgaria

Growth in surface care was stimulated by the gradual acceptance of such products by consumers. They opted for specialised surface care products instead of the old-fashioned way of cleaning with a cloth and water. Despite the penetration of the ...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Surface Care in Pakistan

There was a growing focus on cleanliness and hygiene during the review period, with this encouraged by a number of different trends. A marked rise in disposable income levels in the first half of the review period resulted in consumers becoming ...

Nov 2011 | $900| Add to cart | View details ›