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Surface Care

Euromonitor International publishes the world's most comprehensive market research on the surface care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information. 

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Strategy Briefing

Home Care: Quarterly Statement Q4 2017

Dec 2017

This latest quarterly revision of the global home care industry forecast model suggests a modest upgrade in growth prospects. The top contributors to positive revisions are China and Japan, with Western and Eastern Europe showing stronger signs of ...

US$1,325
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Passport Surface Care Americas

Dec 2017

All of our data and analysis for Surface Care for 15 countries in the Americas. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

US$14,000
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Passport Surface Care Asia Pacific and Australasia

Dec 2017

All of our data and analysis for Surface Care for 18 countries in Asia Pacific and Australasia. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, ...

US$14,000
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Passport Surface Care Eastern Europe

Dec 2017

All of our data and analysis for Surface Care in 18 Eastern European countries. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

US$14,000
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Passport Surface Care Middle East and Africa

Dec 2017

All of our data and analysis for Surface Care for 12 countries in the Middle East and Africa. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, ...

US$14,000
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Passport Surface Care Western Europe

Dec 2017

All of our data and analysis for Surface Care in 17 Western European countries. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

US$14,000
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Passport Surface Care Global

Dec 2017

All of our data and analysis for Surface Care in 80 countries. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and podcasts....

US$55,000
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Company Profile

Amway Corp in Home Care

Oct 2017

The world’s leading direct seller, Amway is faced with a key transitional moment. This profile analyses the significant challenges presented by the rise of e-commerce and the expansion of store-based retailing networks in its core emerging markets. ...

US$570
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Company Profile

PZ Cussons Plc in Home Care

Sep 2017

PZ Cussons is finding its key home care brands squeezed between the price competitiveness of developing local players, the private label segment, and the upmarket offer of expanding multinational brands. This profile analyses the capacity of PZ ...

US$570
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Company Profile

Lion Corp in Home Care

Sep 2017

Japanese company, Lion Corp is responding to challenging conditions in its domestic market by focusing on high-value-added categories and products, and by seeking to expand its international operations in Asia Pacific. This profile analyses the ...

US$570
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Company Profile

SC Johnson & Son Inc in Home Care

Aug 2017

The world’s fifth largest home care player, SC Johnson, is placing a growing emphasis on its family-owned status to differentiate itself from publicly-owned rivals in a climate of growing consumer concern about corporate activity and product safety. ...

US$570
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Strategy Briefing

Home Care: Quarterly Statement Q2 2017 - Brazil and Mexico Poles Apart

Jun 2017

For the most part the Q2 2017 update for home care is a story of ‘steady as she goes’, with only a minor downward revision 2016-2021. These downgrades reflecting a combination of likely adverse outcomes associated with the likes of President Trump ...

US$1,325
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Country Report

Surface Care in Sweden

Jun 2017

Surface care registered current value growth of 1% in 2016. This was the category’s strongest performance of the 2011-2016 period, over which its sales stagnated. The increase in sales in 2016 continued an upward trend in surface care’s performance ...

US$990
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Company Profile

Colgate-Palmolive Co in Home Care

May 2017

While Colgate-Palmolive is the world’s sixth largest player in home care and the global leader in multipurpose cleaners, its brands risk being undermined by their peripheral role in the company’s broader development strategy. This profile analyses ...

US$570
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Country Report

Surface Care in Japan

May 2017

Surface care grew by 1% in current value to reach sales of JPY120.7 billion in 2016, a rate of growth which was in line with the 1% current value growth recorded in the category during 2015. Because of increasing number of women in the Japanese ...

US$990
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Company Profile

Reckitt Benckiser Group Plc in Home Care

May 2017

The 2017 acquisition of Mead Johnson represents a major step in RB’s efforts to position itself as a consumer health company. This profile analyses the ramifications of the acquisition for the operations of the world’s third largest home care player,...

US$570
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Country Report

Surface Care in Indonesia

May 2017

Demand for surface care continued to increase in Indonesia in 2016, with growth in the category supported by growth in the country’s housing market, along with rising urbanisation. More consumers are moving to houses and apartments in bigger cities ...

US$990
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Company Profile

Henkel AG & Co KGaA in Home Care

May 2017

Henkel is the fourth largest home care manufacturer in the world, and the second largest in Western Europe. This profile analyses Henkel’s strategic efforts to strengthen its key category positions in developed markets (with a specific review of the ...

US$570
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Country Report

Surface Care in Kenya

Apr 2017

Surface care increased by 11% in current value terms in 2016, to reach sales of KES1.1 billion. The category continued to record strong growth as consumers increasingly demanded products that offer high effectiveness and/or some added benefits, such ...

US$990
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Company Profile

Church & Dwight Co Inc in Home Care

Apr 2017

Recent changes in US laundry care have significantly increased the competitive pressure on Church & Dwight. This profile examines how the company’s core value-orientated positioning is being squeezed by factors such as Procter & Gamble’s ongoing ...

US$570
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