Consumers have exhibited a preference for multi-purpose cleaners due to their cost-effectiveness and versatility. These cleaners serve multiple functions, reducing the need for consumers to incur the expense of buying a number of specialised products.
The economic climate posed significant challenges to consumers throughout 2023, marked by surging prices and a noticeable decline in consumer purchasing power and confidence. This trend is expected to persist in the early forecast period, thereby limiting the retail growth potential of surface care in the country.
A surge in the demand for products that are environmentally friendly and good for the planet is set to open up new possibilities for surface care. The growing trend towards sustainability is seeing consumers look for products that have less of an impact on the environment.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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