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Company Profile

Swatch Group AG in Luxury Goods

Jan 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Swatch Group AG delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of Swatch Group AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Swatch Group AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Swatch Group AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

Swatch Stays Above Turbulent Water in Swiss Watch Making

  • Strategic Evaluation

Only China Continues to Grow in 2009

  • Strategic Evaluation

Asia Fuels Comeback for Swiss Watches

  • Strategic Evaluation

SWOT – The Swatch Group

  • Strategic Evaluation

Swatch Seeks Growth Overseas

  • Strategic Evaluation

Market Assessment

Economic Downturn Hits Premium Hard

  • Market Assessment

Swatch Focused on Luxury Jewellery and Timepieces

  • Market Assessment

USA and China Key Target Markets for Swatch

  • Market Assessment

Luxury Jewellery and Timepieces

Swatch Chooses to Go Direct in the US Market

  • Luxury Jewellery and Timepieces

Turkey to Lead Growth in Women’s Luxury Timepieces

  • Luxury Jewellery and Timepieces

Expand into Luxury Jewellery

  • Luxury Jewellery and Timepieces

Luxury Accessories

City Markets and Chinese Shoppers At Home and Abroad

  • Luxury Accessories

Consider Expanding Omega Brand into Eyewear

  • Luxury Accessories

Super Premium Beauty and Personal Care

Leverage Global Retail Network to Drive Fragrance Sales

  • Super Premium Beauty and Personal Care

Brand Strategy

Swatch – Celebrities and Sporting Events in Marketing

  • Brand Strategy

Operations

Operations

  • Operations

Recommendations

Look to Expand Omega and Target the Chinese

  • Recommendations

Samples

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