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Company Profile

Swatch Group Ltd in Personal Goods

Nov 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Swatch Group Ltd, The delivers a detailed strategic analysis of the company's business, examining its performance in the Personal Accessories market and the global economy.

Company and market share data provide a detailed look at the financial position of Swatch Group Ltd, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Swatch Group Ltd, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Swatch Group Ltd, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Personal Accessories research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Swatch enjoyed record year in 2010

Asia: Swatch’s number one regional market in 2010

Watches and jewellery continue to post strong growth in 2011

SWOT: Swatch Group Ltd

Competitive Positioning

Emerging markets become new focus for watchmakers

Market Assessment

Shifting geographical fortunes

China: Swatch’s single most important market in personal goods

Emerging markets catch up to Western consumption levels

Geographic and Category Opportunities

China to lead growth in watches

China to lead growth in watches

Focusing on premium end of watches

End of Tiffany & Co agreement weakens Swatch at luxury end

Challenges for Swiss watch making

Jewellery: An overlooked opportunity

Travel goods offers opportunity for Omega range

Brand Strategy

Swatch: Returns to its roots in 2010

Strong portfolio of luxury brands

Operations

Vertical integration at Swatch

Recommendations

Consider expanding presence in travel goods and in jewellery

Samples

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