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Company Profile

Swatch Group Ltd in Personal Goods

Nov 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Swatch Group Ltd, The delivers a detailed strategic analysis of the company's business, examining its performance in the Personal Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of Swatch Group Ltd, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Swatch Group Ltd, The This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Swatch Group Ltd, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Personal Goods research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Swatch enjoyed record year in 2010

  • Strategic Evaluation

Asia: Swatch’s number one regional market in 2010

  • Strategic Evaluation

Watches and jewellery continue to post strong growth in 2011

  • Strategic Evaluation

SWOT: Swatch Group Ltd

  • Strategic Evaluation

Competitive Positioning

Emerging markets become new focus for watchmakers

  • Competitive Positioning

Market Assessment

Shifting geographical fortunes

  • Market Assessment

China: Swatch’s single most important market in personal goods

  • Market Assessment

Emerging markets catch up to Western consumption levels

  • Market Assessment

Geographic and Category Opportunities

China to lead growth in watches

  • Geographic and Category Opportunities

China to lead growth in watches

  • Geographic and Category Opportunities

Focusing on premium end of watches

  • Geographic and Category Opportunities

End of Tiffany & Co agreement weakens Swatch at luxury end

  • Geographic and Category Opportunities

Challenges for Swiss watch making

  • Geographic and Category Opportunities

Jewellery: An overlooked opportunity

  • Geographic and Category Opportunities

Travel goods offers opportunity for Omega range

  • Geographic and Category Opportunities

Brand Strategy

Swatch: Returns to its roots in 2010

  • Brand Strategy

Strong portfolio of luxury brands

  • Brand Strategy

Operations

Vertical integration at Swatch

  • Operations

Recommendations

Consider expanding presence in travel goods and in jewellery

  • Recommendations

Samples

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