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Company Profile

Swatch Group Ltd, The in Luxury Goods

Jan 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Swatch Group AG delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of Swatch Group AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Swatch Group AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Swatch Group AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key Company Facts

Swatch Stays Above Turbulent Water in Swiss Watch Making

Only China Continues to Grow in 2009

Asia Fuels Comeback for Swiss Watches

SWOT – The Swatch Group

Swatch Seeks Growth Overseas

Market Assessment

Economic Downturn Hits Premium Hard

Swatch Focused on Luxury Jewellery and Timepieces

USA and China Key Target Markets for Swatch

Luxury Jewellery and Timepieces

Swatch Chooses to Go Direct in the US Market

Turkey to Lead Growth in Women’s Luxury Timepieces

Expand into Luxury Jewellery

Luxury Accessories

City Markets and Chinese Shoppers At Home and Abroad

Consider Expanding Omega Brand into Eyewear

Super Premium Beauty and Personal Care

Leverage Global Retail Network to Drive Fragrance Sales

Brand Strategy

Swatch – Celebrities and Sporting Events in Marketing

Operations

Operations

Recommendations

Look to Expand Omega and Target the Chinese

Samples

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