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Sweet and savoury snacks market research

Euromonitor has the world’s most comprehensive research on the sweet and savoury snacks category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the sweet and savoury snacks market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our sweet and savoury snacks market research answer questions such as:

  • What is the market size of sweet and savoury snacks?
  • What are the major brands in sweet and savoury snacks?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

results

 

Country Report

Sweet and Savoury Snacks in Hong Kong, China

Throughout 2014 the government continued to heighten its healthy living campaigns, further boosting consumers’ health consciousness. Various health epidemics also made consumers more cautious of their health, especially regarding diets. This in turn ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Indonesia

As the fourth largest population in the world, Indonesia is a promising market for sweet and savoury snacks. All ages, from small children to adults, like the products. The consumer base for these products covers all age groups and income segments, ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Russia

The growth of sweet and savoury snacks in Russia in 2014 was driven largely by demand for traditional products, as indicated by the large retail volume share of chips/crisps. However, the growth of sweet and savoury snacks was also restrained by ...

Mar 2015 | US$900 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Baby Food and Dairy

This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and introduces Nestlé’s presence, opportunities and challenges in these market categories. Nestlé should strengthen its ...

Mar 2015 | US$525 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Tunisia

The rising snacking culture served to push demand higher in 2014. This demand was triggered by the growing number of sweet and savoury snacks products available in Tunisia coupled with the modernisation of retailing, which is seeing more supermarkets...

Mar 2015 | US$900 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Business Priorities

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global packaged food operations, the group...

Mar 2015 | US$525 | Add to cart | View details

Company Profile

Unilever Group in Packaged Food

In recent years, Unilever has disposed of several of its food brands, including Bertolli, Ragu and Slim Fast, prompting speculation that it could be preparing for the sales of its Foods business. While the recent divestments have improved Unilever’s ...

Mar 2015 | US$525 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Ukraine

As a result of the economic crisis, consumers are shifting to cheaper products or buying bigger and more affordable packs. Consequently, economy and standard brands are increasing in popularity. Premium products do not have significant sales shares ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Sweden

Healthier living and the consumption of more natural food was one of the main impacting factors on sweet and savoury snacks in Sweden during 2014. Swedes’ newfound interest in genuine food and an increased knowledge of nutritional values sparked an ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Turkey

In 2014, increased awareness of health and wellness products was the most important phenomenon that drove growth within sweet and savoury snacks. This especially affected fruit snacks and chips/crisps. The product visibility of fruit snacks is ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Bulgaria

Health concerns are the major trend driving developments in sweet and savoury snacks. Bulgaria has passed a law prohibiting the sale of many types of fried snacks in school cafeterias, with talk of extending the ban to cover the entire school area, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Uzbekistan

Sweet and savoury snacks products have different key consumers in Uzbekistan, however consumption of any kind of sweet and savoury snacks is tied to various social events. Fruit snacks, nuts and other sweet and savoury snacks are usually purchased ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Azerbaijan

Towards the end of the review period, sweet and savoury snacks was characterised by stronger competition. This led to a wider range of products from manufacturers and the further development of the snacking culture in Azerbaijan. Busier consumer ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Croatia

Many of the top ten players gained share in 2014 at the expense of “others”. This would suggest that consumers became less price orientated than they were, being keener to try out new flavours or formats, usually offered by known manufacturers.

Feb 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Norway

The health trend is contributing to the consumption of nuts and fruit as a healthier snack in between meals, and has especially contributed to growth within the nuts category.

Feb 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Uruguay

The growing concerns of the population, or at least part of it, regarding how healthy many of the commercial sweet and savoury snacks really are, have been promoted by the Ministerio de Salud Pública and the Ministerio de Educación y Cultura. The ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Pakistan

Growth in retail volume sales of sweet and savoury snacks in 2014 was unchanged on 2013, and only slightly stronger than the CAGR for the entire review period. This was mainly due to increasing maturity, though demand for certain product types was ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in South Africa

The rising convenience trend, also witnessed within other packaged food categories, is clearly evident in sweet and savoury snacks. The increasingly hectic lifestyles of South Africans with long working hours and constant on-the-go lifestyles, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Slovakia

Sweet and savoury snacks increased by 1% in current value terms in 2014 and by 2% in retail volume terms. The performance is driven by the strengthening consumer purchasing power as consumers can spend more on indulgence and snacking. Healthier ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Taiwan

Growth in retail volume sales of sweet and savoury snacks in 2014 was down on 2013, and also slower than the CAGR for the entire review period. This was partly due to increasing maturity, though demand for certain product types was also hampered by ...

Jan 2015 | US$900 | Add to cart | View details

Company Profile

Mars Inc in Packaged Food

Mars is a global leader in confectionery, with a particularly strong presence in chocolate confectionery and gum. The company is highly geared towards the US, but also has a strong presence in China. The Middle East has become a new area of focus for...

Jan 2015 | US$525 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Belgium

Most industry sources expected 2014 would be a good year for sales of sweet and savoury snacks. A key event during the year was the FIFA World Cup. This event is usually a strong booster for sales of sweet and savoury snacks, particularly when the ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Spain

Important televised sporting events in 2014 such as the World Cup and the Champions’ League Final between teams from Madrid helped to boost the snacking trend in Spain. At the same time, cooking for friends or entertaining at home has become a ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Portugal

Health and wellness had a key impact on consumer snack preferences over the review period and in 2014. The Portuguese are looking for more natural and less calorific snacks. This means an increase in demand for snacks with natural fats such as those ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in China

In order to encourage consumers to buy sweet and savoury snacks, product innovation and variety is important offering both international and local flavours. To boost sales, manufacturers thus continued to launch new products to meet consumers’ ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Germany

The football World Cup that took place in Brazil has had a big impact on sweet and savoury snacks in Germany in 2014, driving innovation and sales. Most major players in the category jumped on the bandwagon and introduced, for example, new flavours ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Japan

Sweet and savoury snacks declined by 1% in value terms in 2014, mainly due to the demographic shift of Japanese consumers. There has been a continual reduction in the Japanese population over the review period, due to a decline in the number of ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in the Netherlands

Expectations are that 2014 will be another positive year for savoury snacks as the FIFA World Cup is likely to boost sales, although general consensus seems to be that the Dutch national team is unlikely to do well and this means that this effect ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Austria

Sweet and savoury snacks is expected to have been influenced been three very important factors during 2014: the health and wellness trend; the snacking trend; and innovation among the category’s leading players. Sweet and savoury snacks is a category...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Greece

Unlike most Western markets, where flavour sophistication is a key trend, a back-to-basics trend is gathering pace in Greece. Most Greeks opted for snacks that offered value for money and seemed unwilling to try new flavours, especially when those ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Algeria

Sweet and savoury snacks continued to face strong competition in 2014 from unpackaged sweet and savoury snacks, such as nuts and dried fruits. In addition, sweet and savoury snacks was regarded as having the same functional use in consumption ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Israel

Due to the trend of consumers reducing their calorie and fat intake, there was a strong shift towards baked snacks rather than fried ones. Companies launched baked versions of chips/crisps. For example, baked versions of chips and pita snacks were ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Peru

Peru is the country with the lowest per capita consumption of sweet and savoury snacks. This scenario is explained by two main reasons. Firstly, sweet and savoury snacks are products mostly consumed by children from eight years old and young adults, ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Italy

While in the past nuts where associated by Italian consumers with parties or festivities like Christmas, consumers today have more knowledge of how these products can be a healthy snack during the day. As a matter of fact, with brands increasingly ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in France

The sweet and savoury snacks category continued to post positive growth in 2014. The category is benefiting from the cocooning trend; without real economic recovery, consumers are continuing to lower their non-essential spending, such as eating out ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Iran

Iran still has a young population in comparison with many other Middle Eastern countries and these young people remain the primary target audience for sweet and savoury snacks. It is estimated that more than 18 million Iranians were aged under 14 ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Dominican Republic

In a category associated with hot and zesty, sweet and savoury snacks does not disappoint in 2014. The category continues to show innovation in flavour formulations, teasing consumer infatuation with flavour variety. As the category becomes ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Costa Rica

Despite the tasty and indulgent formulations that identify sweet and savoury snacks, the ongoing healthier trends among local consumption habits have continued to put pressure on manufacturers, which have been gradually forced to specify their ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Bolivia

Leading domestic packaged food player Industrias Venado SA entered sweet and savoury snacks with two brands in 2012. These were Kris Snacks and Kris Papas Fritas. Kris Snacks is a line of extruded snacks and Kris Papas Fritas is a brand of ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Nigeria

With a change in the lifestyle of most Nigerian consumers, especially due to busy work schedules, the demand for convenience snacks has been on the rise, thereby making sweet and savoury snacks an easy means to an end for consumption between meals. ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in the Czech Republic

The health and wellness trend continued to influence developments in sweet and savoury snacks in the Czech Republic in 2014. This was most evident in rising demand for products that were made from natural and healthier ingredients (wholegrains etc) ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Mexico

Driven by the high prevalence of obesity and diabetes II among the Mexican population, on 1 January 2014 new taxation was applied to many categories of packaged food in Mexico. Through the Impuesto Especial Sobre Producción y Servicios (IEPS) ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in the US

Health focuses continued to drive growth for snacks, as consumers increasingly demanded appetising snacks that did not add to their waistlines or conflict with their dietary restrictions. This helped lead to incredible growth in ready-to-eat popcorn ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Bosnia-Herzegovina

In 2014 sweet and savoury snacks in Bosnia-Herzegovina will see an improvement relative to the average annual growth projected for the review period (0% CAGR in volume terms and 3% CAGR in current value terms). Advertising in the category is ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Estonia

Sweet and savoury snacks will experience moderate growth in consumption in 2014. On the one hand, some of its categories are perceived to be unhealthy, and consumers’ rising health-awareness has had an impact on sales. On the other hand, the growing ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Denmark

Many Danes have a sweet tooth but they are also interested in eating healthy snacks. In the sweet and savoury snacks category these two elements are all important. In general, Danes consume a lot of sweets, but with the increasing awareness of the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Hungary

Sweet and savoury snacks will continue to recover from the economic crisis in 2014. The introduction of public health tax in 2011 affected salty snacks categories seriously negatively, since consumers significantly decreased their spending on these ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Saudi Arabia

Sweet and savoury snacks is expected to register stronger current value growth of 12% in 2014, compared with the CAGR of 9% during the review period. In order to engage the young consumer base, manufacturers of sweet and savoury snacks shifted their ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Argentina

The tendency to consume healthier products is strongly impacting sweet and savoury snacks in Argentina. Companies are trying to capture consumers with healthier options, such as new products low in sodium levels and saturated fat compared with ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in the United Arab Emirates

An ongoing trend throughout the review period comes about through the diverse range of ethnicities in the country, boosting the importance of a variety of crisp flavours, with nuts being popular among Asian as well as Arab expatriates. Nuts have ...

Nov 2014 | US$900 | Add to cart | View details
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