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Global Briefing

Sweet and Savoury Snacks: Growth in the Face of Recession

Feb 2010

Price: US$2,000

About this Report

About this Report

The economic slowdown took its toll on the sales performance of sweet and savoury snacks in 2009. Expansion at a global level has been constrained by a reduction in expenditure on non-essential products. The extent of the slowdown has, however, been mitigated by the rapid recovery witnessed in Asian markets, as well as by the on-going health trend, underpinning sales of products like nuts.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of Global Briefing

Key Findings

Global and Regional Performance

Global Retail Value Sales Growth Slows in 2009

Global Retail Volume Growth 2004-2009

Impact of the Global Economic Downturn on Retail Sales

Economic Crisis Hits Eastern European Snacking Hard …

… but Latin America Gains Ground on Other Regions

Country Case Study: Russia

Country Case Study: China

Sector Analysis

Chips/Crisps Account for Largest Share of Sales

Chips/Crisps Suffer from Reduced Non-essential Spending

Competitive Landscape

PepsiCo Remains Market Leader

Recent Corporate Strategies – Overview

PepsiCo Benefits from Strong Performance in the US

Pringles Loses Market Share

Channel Analysis

Supermarket/Hypermarkets Dominate Sales

Discounters Benefit from Price-consciousness

Key Trends and Developments

Healthy Positioning Sets the Tone in Snacks

All-natural Trend Heads East

Higher Quality for At-home Consumption

New Ways of Targeting the Social-conscious Consumer

New Product Developments

Innovation in Tough Economic Times

Spicy and Exotic Flavours for German Market …

… and a Vegetable Twist for Indian Snacks

Local Favourites for Egypt …

… Nutty Treats for Turkish Consumers …

… and "Healthier" Sunbites in South Africa

Global Prospects and Opportunities

Packaged Snacks Will Remain a Growing Market

Health Benefits to Underpin Growth in Fruit Snacks and Nuts

Expansion of Snacking Culture to Aid the Global Growth

One Market, One Strategy

Resealable Packaging to Reduce Reliance on Impulse Buying

Chips/Crisps for Senior (and Not So Senior) Consumers

Report Definitions

Data Parameters and Definitions

Samples

Sweet and Savoury Snacks - Growth in Recession.jpg

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