It is expected that modern grocery retailers in Kenya, such as supermarkets and hypermarkets, including Naivas and Quickmart, will expand their reach. Most consumers prefer to shop close to home, and these channels are therefore expected to expand into neighbourhoods to reach more consumers.
Due to growing incidences of non-communicable diseases (NCDs), in 2021 the Kenyan government implemented the National Strategic Plan for Prevention and Control of NCDs 2020/21-2025/26. The aim of this Plan is to strengthen the capacity of the national health system to manage diseases and promote healthy lifestyles.
Potato chips is expected to continue to significantly outperform all other categories within savoury snacks in the forecast period. However, the impacts of climate change are seeing renewed attention, due to lower potato yields for farmers in Kenya.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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