Sales of savoury snacks are expected to continue growing during the forecast period, both in volume and value terms, but to a lesser degree than in previous years, as the category is set to stabilise somewhat. This good performance will stem from the resumption in social lives in the wake of the pandemic, in addition to the fact that students from colleges and universities have already fully returned to their places of education and workers to their workplaces.
One of the main factors in helping to energise the salty snacks category are the innovations that have been taking place by the different brands, both in products and in innovative flavours. This trend is expected to continue, as it generates curiosity and testing on the part of consumers and drives purchases.
The mandatory use of warning octagons was implemented in accordance with the regulations, therefore the different products in this category feature black octagons indicating "High in saturated fat" and "High in sodium" as appropriate. While their initial implementation generated some concern, overall these warnings have had little impact on category sales as consumers continued to buy their favoured products.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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