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Country Report

Saudi Arabia Flag Sweet and Savoury Snacks in Saudi Arabia

| Pages: 52

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sweet and savoury snacks is expected to register stronger current value growth of 12% in 2014, compared with the CAGR of 9% during the review period. In order to engage the young consumer base, manufacturers of sweet and savoury snacks shifted their focus to launching new varieties, as well as spending aggressively on promotional activities. The promotional activities were largely themed around the FIFA Football World Cup in 2014, which took the country by storm, thanks to a huge fan following of the game. GBO PepsiCo, through its subsidiary Saudi Snack Foods, was the most aggressive in this regard, launching its “Flavour Cup” campaign through its social media sites in the first quarter of 2014. Procter & Gamble Arabia launched special multipacks of its brand Pringles, with a free gift of mini game shirts belonging to different teams, during the same time. Consumers were also given a chance to “Scratch the Packaging” and win different gifts from leading sports brands such as Reebok. These activities significantly helped the growth of the category, despite growing health concerns.

COMPETITIVE LANDSCAPE

  • GBO PepsiCo is expected to lead sweet and savoury snacks in 2014 through its local subsidiary Saudi Snack Foods. The company holds a strong leading position in both chips/crisps and tortilla/corn chips, and is the second company in extruded snacks. Through aggressive marketing activities and large investment in new product developments, the company has been able to strengthen consumer loyalty for its flagship brands Lays, Cheetos and Doritos. In 2014 the company continued its creative advertising spree, targeting a younger audience for all of its brands. During April 2014 the company launched the “Flavour Cup” campaign, engaging consumers through its social media pages with the launch of five new flavours. The company has dedicated YouTube channels and Facebook pages for its flagship brands Lays, Cheetos and Doritos, which have a large fan following due to these sites’ popularity amongst youngsters. These effective strategies are expected to help the company to retain its strong leading position in 2014.

PROSPECTS

  • Although part of the population is witnessing growing health-consciousness, the young consumers of sweet and savoury snacks are still far from embracing this trend, as they heavily indulge in snacking, and they are expected to continue to do so. As Saudi youngsters are embracing modern values and lifestyles, social gatherings for games such as football, which is already the norm, will further penetrate the lifestyle. Snacks such as chips/crisps, tortilla/corn chips and extruded snacks are an essential part of these gatherings, which mostly consists of young single men who do not cook. With intense company activities expected in the near future, leading to new flavours and varieties, consumption patterns are expected to show a strong increase.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and Savoury Snacks industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and Savoury Snacks industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and Savoury Snacks in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sweet and Savoury Snacks in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Sweet and Savoury Snacks in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Sweet and Savoury Snacks by Category: Volume 2009-2014
  • Table 2 Sales of Sweet and Savoury Snacks by Category: Value 2009-2014
  • Table 3 Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Sweet and Savoury Snacks by Category: % Value Growth 2009-2014
  • Table 5 Sales of Popcorn by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Sweet and Savoury Snacks: % Value 2010-2014
  • Table 7 LBN Brand Shares of Sweet and Savoury Snacks: % Value 2011-2014
  • Table 8 Distribution of Sweet and Savoury Snacks by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Sweet and Savoury Snacks by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Sweet and Savoury Snacks by Category: Value 2014-2019
  • Table 11 Forecast Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Sweet and Savoury Snacks by Category: % Value Growth 2014-2019

Sweet and Savoury Snacks in Saudi Arabia - Company Profiles

Al Azizia - Panda United Corp in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Al Azizia - Panda United Corp: Key Facts
  • Summary 2 Al Azizia - Panda United Corp: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 3 Al Azizia - Panda United Corp: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 4 Al Azizia - Panda United Corp: Private Label Portfolio

Packaged Food in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

A stronger performance for packaged food

New product developments gather momentum

Almarai retains its lead in packaged food

Modern grocery retailers increases its share of sales

Healthy growth is forecast for packaged food

KEY TRENDS AND DEVELOPMENTS

Health awareness increases

Manufacturers use digital media to engage consumers

Retail expansion drives growth

Innovation marks new product developments

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Sweet and Savoury Snacks
    • Chips/Crisps
    • Extruded Snacks
    • Fruit Snacks
    • Nuts
    • Popcorn
    • Pretzels
    • Tortilla/Corn Chips
    • Other Sweet and Savoury Snacks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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