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Country Report

Saudi Arabia Flag Sweet and Savoury Snacks in Saudi Arabia

| Pages: 33

Price: US$990

About this Report

Executive Summary

TRENDS

  • Saudi Arabia has a population of more than 30 million, and more than 40% are below the age of 25. This group demonstrates a high preference for innovative Western products, including packaged snacks. Increasingly busy lifestyles, on the back of the growing working population, are fuelling a trend to replace meals with snacks. Companies are capitalising on this, and investing in product development and marketing activities to satisfy this snack-loving population. Rising disposable incomes, coupled with the trends mentioned above, is driving the growth in sweet and savoury snacks.

COMPETITIVE LANDSCAPE

  • GBO PepsiCo led sweet and savoury snacks in 2014, and this continued in 2015, with a value share of 45%. The company dominated crisps, which is the largest category, with the Lay’s and Tasali brands, and tortilla chips with the Doritos and Fritos brands in 2015. It was also second in extruded snacks with brands such as Cheetos, Lay’s Stack and Quavers. The company is aggressive in its product development and marketing tactics. The latest addition was Lay’s Max Extra, launched in two flavours: Mexican Tomato Salsa and Mexican Fajita. The latest marketing campaign was received with enthusiasm by the younger audience, because it featured local social media celebrities. The company’s new snacks plant is expected to be operational in December 2016.

PROSPECTS

  • Consumers in Saudi Arabia are expected to continue indulging in snacking, driven by developing tastes and lifestyles, as well as convenience. The young and growing population will keep seeking tasty and easy-to-grab foods to enjoy during social gatherings. In addition to being a go-to food when socialising with friends, to satisfy cravings or for pure enjoyment and indulgence, sweet and savoury snacks will be increasingly consumed as meal replacements, due to increasingly busy, on-the-go lifestyles.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sweet and savoury snacks in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Sweet and Savoury Snacks in Saudi Arabia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Sweet and Savoury Snacks by Category: Volume 2010-2015
  • Table 2 Sales of Sweet and Savoury Snacks by Category: Value 2010-2015
  • Table 3 Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Sweet and Savoury Snacks by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Sweet and Savoury Snacks: % Value 2011-2015
  • Table 6 LBN Brand Shares of Sweet and Savoury Snacks: % Value 2012-2015
  • Table 7 Distribution of Sweet and Savoury Snacks by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Sweet and Savoury Snacks by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Sweet and Savoury Snacks by Category: Value 2015-2020
  • Table 10 Forecast Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Sweet and Savoury Snacks by Category: % Value Growth 2015-2020

Sweet and Savoury Snacks in Saudi Arabia - Company Profiles

Al Azizia - Panda United Corp in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Al Azizia - Panda United Corp: Key Facts
  • Summary 2 Al Azizia - Panda United Copr: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Al Azizia - Panda United Corp: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Al-Azizia Panda United Inc: Competitive Position 2014

Saudi Dairy & Foodstuff Co Ltd (SADAFCO) in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Saudi Dairy & Foodstuff Co Ltd (SADAFCO): Key Facts
  • Summary 6 Saudi Dairy & Foodstuff Co Ltd (SADAFCO): Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Saudi Dairy & Foodstuff Co Ltd (SADAFCO): Competitive Position 2015

Packaged Food in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

Packaged food continues to register a strong performance

Digital media gains importance for manufacturers

Local players compete aggressively with international companies

Traditional grocery retailers resumes growth after setback

An improved forecast period performance expected for packaged food

KEY TRENDS AND DEVELOPMENTS

Increasing female employment drives growth of convenience products

Digital communication is fast replacing traditional media

Health consciousness still nascent but impacting some categories

Grocery retailing growth back on track

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Sweet and Savoury Snacks
    • Fruit Snacks
    • Nuts
    • Crisps
    • Extruded Snacks
    • Popcorn
    • Pretzels
    • Tortilla Chips
    • Other Sweet and Savoury Snacks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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