Many local consumers are loyal to certain brands such as Lay’s. However, consumer behaviour has been changing in response to high inflation and the increasing cost of living, which is forcing them to search for more affordable alternatives.
Due to further growth potential offered by savoury snacks in Saudi Arabia, new players are expected to emerge in the local market, including newer entrant KITCO. The latter is a Kuwaiti company and a leader in the market.
Saudi Snack Foods Co, supported by the strength of global brand owner PepsiCo in Saudi Arabia, is expected to retain its strong leadership of savoury snacks in retail value share terms over the forecast period. The player leverages the popularity of the leading brand Lay’s, as well as other strong brands, including Tasali and Cheetos.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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