The cannabis and hemp legalisation in Thailand has become a viral topic among the public over the past few years, and the Food and Drug Administration (FDA) has drafted a bill to legalise the recreational use of cannabis, as well as household cultivation. The legislation also includes plans to turn cannabis into a cash crop and enable the exploration of its valuable benefits to create further research and development in Thailand.
With potato chips set to face challenges in the light of consumers’ growing health consciousness, alongside the development of more sophisticated taste demands, it is expected that potato chip players will ongoingly develop new flavour innovations in order to attract consumers’ attention. For example, Lay’s launched the “very Thai collection” which including flavours such as Tom Yum, Seafood Salad, Stir Fried Shrimp with Chilli and Garlic, and Fried Chicken and Sriracha.
Despite the aforementioned growth in new product developments and creativity, players in high-fat, high-salt savoury snacks will continue to face challenges in light of the health and wellness trends. Whilst some products lend themselves better to “healthier options”, traditionally salty and high-fat snacks are only seeing minimal adaptations in this context.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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