Over the forecast period, it is anticipated that savoury biscuits will see strong growth in retail volume terms with popular brands such as Fita, Jack 'n' Jill Magic Flakes and Sky Flakes set to retain an unmatched presence in modern and traditional retail channels, while also establishing a stronger presence online. Nonetheless, for this growth to be sustainable, these players will need to utilise cost-containment measures to maintain price competitiveness amid potential inflationary pressures in the forecast period.
Vegetable, pulse and bread chips remained a minor category at the end of the review period, with a limited range of brands available. However, given prevailing demand trends, particularly with an eye to rising health-consciousness and demand for natural products, this is a category that new entrants could explore in order to differentiate their offerings from established players in the broader savoury snacks category.
Jack ‘n’ Jill is likely to continue leading sales of savoury snacks in the Philippines over the forecast period with the brand benefiting from its unmatched distribution network and marketing capabilities. Universal Robina Corp also offers a wide portfolio of savoury snacks under the Jack ‘n’ Jill brand that covers the key categories, including Jack 'n' Jill Potato Chips in salty snacks, Jack 'n' Jill Magic Flakes in savoury biscuits, and Jack 'n' Jill Chicharron ni Mang Juan in meat snacks.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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