The negative impact of inflation and the HFSS regulation is expected to be maintained in the short term, as in 2024, advertising restrictions are also set to be implemented, thereby reducing the ability of players to promote new product development. However, following the immediate disruption, savoury snacks is expected to return to modest yet positive retail volume growth from 2025 onwards as the economic environment stabilises and HFSS-compliant offerings expand their presence in the local market.
The HFSS regulation has brought to the fore the impact of excess consumption of fat, sugar and salt as well as the essential role that certain nutrients play in terms of supporting overall health. Noted in 2022 and 2023, leading producers of savoury snacks have significantly invested in reducing the amount of fat and salt in their offerings, while over the forecast period, innovation is not only expected to focus on calorie reduction but also on high protein and fibre content.
Alongside the rise of health-conscious eating, the main challenge for savoury snacks is taste. This remains the most important factor when snacking, and consumers are unlikely to be willing to compromise.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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