Savoury snacks is set to record a positive performance over the forthcoming period, driven by innovation, especially in key categories such as potato chips, and from a heavier focus on the health trend. Additionally, the forecast period will see further development of new categories such as popcorn, pretzels and savoury biscuits and this should have a positive impact on the overall category.
Similar to most packaged food categories, the health and wellness trend is expected to shape the dynamics of savoury snacks over the forecast period. The “traditional” savoury snacks categories, such as potato chips, tortillas chips and savoury biscuits, will focus heavily on adding value through new product launches, often with a health and wellness positioning.
Despite the tight completion between the domestic and international brands, local players will remain the category leaders, thanks to their well-established reputations in the country. Cerealis SA is expected to maintain its strong lead in savoury snacks over the forecast period.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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