Sweet biscuits, snacks bars and fruit snacks is projected to maintain consumer interest throughout the entire forecast period. Snacks bars will continue to record the most dynamic growth, as this category resonates strongly with the trends towards snacking and on-the-go consumption.
Sweet biscuits will remain the largest category within sweet biscuits, snacks bars and fruit snacks, continuing to generate a significant majority of sales over the forecast period. The growth of sweet biscuits is expected to be moderate, as demand is dampened by health conscious consumers trying to reduce their sugar intake and growing concerns about childhood obesity deterring parents from buying such products for their children.
Claims of added value are expected to remain important in sweet biscuits, snacks bars and fruit snacks over the forecast period. Within snacks bars, “protein enriched” and “high in energy” are expected to remain popular claims, though “reduced sugar” and “no added sugar” are also likely to be notable within the category.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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