Sweet biscuits, snack bars, and fruit snacks are all expected to record retail current value growth in the forecast years, due to the traditional nature of most categories, and increasing health awareness amongst consumers. The key trend in the fruit snacks category in 2023 is expected to continue, leading to a boom in sales of healthy freeze-dried fruit snacks.
As a result of heightened health awareness brought about by the pandemic, fruit snacks is anticipated to undergo changes in both ingredient composition and product format. While processed fruit snacks, comprising mainly of hawthorn slices and twists that contain excessive amounts of sugar, is not expected to grow as rapidly as dried fruits during the forecast period in retail current value terms, the inclination towards a low-sugar diet and reduced consumption of ultra-processed foods is driving consumers towards dried fruits.
Amongst all the categories within sweet biscuits, snack bars and fruit snacks, protein/energy bars, filled biscuits, and wafers are expected to record the highest retail current value growth rates in the forecast years. With the lifting of lockdowns in late 2022, gyms are experiencing recovery as consumers pick up their fitness routine.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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