Food contamination scandals have been a common feature of the French packaged food market in recent years, with both Ferrero and Mondelez having been affected in 2022. Several ranges of Mondelez biscuits, including Mikado, Petit Ecolier, Granola, Pépito and Pim’s, were recalled when salmonella was detected at a production site in Belgium Ferrero had a similar issue with certain Kinder products, and although no trace of Salmonella was found in the company’s biscuits, the company was required to recall 3,000 tonnes of chocolate confectionery from the European market.
Whilst Ferrero France SA has traditionally been a strong player in sweet biscuits, supported by its Nutella, Kinder and Ferrero brands, the company saw its share of value sales decline in 2023, as consumers opted for perceived healthier options, such as plain biscuits. Delacre in particular, which is owned by Ferrero & related parties globally, has suffered from a lack of investment in recent years, as well as competition from newer, more dynamic brands.
Health and wellness will continue to impact sweet biscuits, snack bars and fruit snacks over the long-term, with conscious snacking likely become a stronger trend over the forecast period. Consumers will not only look for convenient and tasty snacking choices but will also pay more attention to the nutritional content of their ingredients, in order to stay healthy.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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