Over the forecast period, an environment of governmental policy uncertainty is predicted to spur further product rationalisation within the snack industry in Malaysia. For example, the proposed removal of the fuel subsidy in 2024, including diesel, is likely to impact local biscuit manufacturers like Munchy Food Industries and Perfect Food.
As the government contemplates an increase in the ceiling price of sugar, this may result in higher selling prices, prompting manufacturers to reduce pack sizes to offset production costs passed down to consumers. This process – shrinkflation - is likely to be observed across sweet biscuits, especially for family packs.
Over the forecast period, manufacturers will pay more attention to the consumption benefits of their products. The trend points towards a growing emphasis on the inclusion of health-promoting ingredients.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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