The pandemic has highlighted the importance of general preventative health, the need for regular exercise, and daily protein intake. Therefore, over the forecast period snacks with a high protein content are expected to remain popular.
Fruit snacks is set to see growth in both retail volume and current value terms over the forecast period, due to dynamic innovations in the category. While it was traditionally dominated by dried prunes and dried mangoes, which are perceived as healthier snacking options compared with other processed snacks, increasing awareness of the high fructose content of dried fruits, and the greater availability of pre-cut fresh fruits, has resulted in consumers opting for snacks with lower sugar content, or fresh fruits, as healthier alternatives.
With increasing production costs, and higher logistics costs to bring products to shelves, most players are re-evaluating their portfolios to assess the popularity and profitability of each brand and product. In particular, companies may streamline their portfolios and reduce the number of SKUs after reviewing their performance and consumer trends.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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