When looking at the sweet biscuits category, plain biscuits experienced the strongest growth in 2023, with premium plain cookies in tin cans proving popular. Such biscuits are not traditionally consumed as snacks in Taiwan, where they are primarily offered as wedding favours.
With at-home snack consumption still strong in Taiwan, competition is intensifying between snack categories. Notably, savoury snacks is facing pressure from the growing demand for sweet snacks.
In order to satisfy the preferences of young consumers who seek novelty and capture the attention of consumers in a highly competitive category, many brands will continue to introduce new flavours and innovative textures. Themed snack festivals have been periodically launched by convenience stores in which brands are eager to participate in and strive to create unique offerings.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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