Despite the challenges posed by the HFSS regulation, demand for snack bars in the UK is set to gradually improve over the forecast period, driven by both fruit and nut bars and protein/energy bars, with the latter, once considered only for gym-goers, now consumed by a wider target audience. Players are adding specific value to their snacks with protein claims.
Alongside the growing performance of fruit and nut bars, fruit snacks are expected to continue gaining in popularity over the forecast period, benefiting not only from their healthier snacking positioning but also from being excluded from the HFSS regulation, and thus have an opportunity to increase in-store visibility. While dried fruit experienced strong retail volume declines in 2022 as the home baking trend waned with the recovery of out-of-home mobility, the category’s outlook remains positive due to the versatility this snack format offers; dried fruit can be consumed both as a healthier snack or as an ingredient in salads and other meals.
Brands are expected to increasingly focus on offering quick and easy solutions for consumers looking to snack while commuting or running errands, boosted by the upcoming multi-buy ban. An increasing number of consumers are likely to prioritise convenience as part of their purchasing decisions, where channel share for convenient stores is likely to grow as a result.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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