While the argument could be made that natural ingredients and functional claims will influence purchasing patterns in sweet biscuits, reformulations of many classic brands to remove high fructose corn syrup and other contentious additives have not altered consumer sentiment that cookies are an occasional treat. Functional cookies, positioned as supplemental, have yet to see the sustained growth seen in other categories in which meal replacement is a marketing theme.
Snack bars in the US is faced with seemingly high maturity. Snack bars have already spanned across various functions (e.
The moderate retail volume rises for fruit snacks in 2022 and 2023 are consistent with pre-COVID-19 consumption trends. However, the USDA’s new nutritional guidelines, the national push for healthy intuitive eating that includes snacks with health benefits, as well as the parental movement of pushing for healthier snacks for children, are all expected to boost the growth rates in this category, as it offers products that are perceived by most consumers to be healthier options in snacks aisles.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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