Switcher, Quitter or Resister? In Search of the Tobacco Consumer

Introduction

Scope

• Introduction

Tobacco Consumer Key Findings

• Introduction

The tobacco market at a glance in 2009

• Introduction

The Smoker Defined

• Introduction

The Tobacco Consumer – Key Questions

• Introduction

The Smoking Prevalence/Smoking Population Conundrum

• Introduction

Tobacco Control and the Consumer

Tobacco Control Groups and the Consumer

• Tobacco Control and the Consumer

The Role of the FCTC

• Tobacco Control and the Consumer

Impact of Price on the Tobacco Consumer

• Tobacco Control and the Consumer

Prices Paid by Cigarette Consumers by Region 2009

• Tobacco Control and the Consumer

Impact of Recession on Consumer Offerings in Europe

• Tobacco Control and the Consumer

Impact of Graphic Warnings on the Tobacco Consumer

• Tobacco Control and the Consumer

Impact of Public Smoking Bans on the Consumer

• Tobacco Control and the Consumer

The Impact of the Smoking Ban on Consumer Environment

• Tobacco Control and the Consumer

Global Smoking Prevalence – Rising or Falling?

Smoking Prevalence Trends

• Global Smoking Prevalence – Rising or Falling?

Regional Smoking Population Trends

• Global Smoking Prevalence – Rising or Falling?

Regional Smoking Prevalence Comparisons

• Global Smoking Prevalence – Rising or Falling?

Smoking Prevalence – Major Market Comparisons

• Global Smoking Prevalence – Rising or Falling?

Smoking Prevalence – Male versus Female

• Global Smoking Prevalence – Rising or Falling?

Female Smoking Populations by Region

• Global Smoking Prevalence – Rising or Falling?

Future – More Smokers by 2014 – Population Power

• Global Smoking Prevalence – Rising or Falling?

Tobacco Consumer Types

Smoker Characteristics

• Tobacco Consumer Types

Smoking Types – Why Do Smokers Smoke?

• Tobacco Consumer Types

Female Smokers on the Rise – Country Comparisons

• Tobacco Consumer Types

Who is the US Smoker? The Socio-Economic Connection

• Tobacco Consumer Types

The Smoking Consumer – A Tale of Two Markets

• Tobacco Consumer Types

The Other Tobacco Products Consumer

• Tobacco Consumer Types

The OTP Consumer – To Switch or Not to Switch?

• Tobacco Consumer Types

The Smokeless Consumer

• Tobacco Consumer Types

Who Uses Smokeless Tobacco

• Tobacco Consumer Types

The Resistant Tobacco Consumer

• Tobacco Consumer Types

The Resistant Tobacco Consumer – Do Smoking Bans Work?

• Tobacco Consumer Types

The Health-Conscious Tobacco Consumer?

• Tobacco Consumer Types

The Hard Core Smoker

• Tobacco Consumer Types

The Hard Core Smoker – Bigfoot?

Is There a Hard Core Smoker?

• The Hard Core Smoker – Bigfoot?

Who is the Hard Core Smoker?

• The Hard Core Smoker – Bigfoot?

Hard core Smoker – More Evidence of Bigfoot?

• The Hard Core Smoker – Bigfoot?

The Future Intermittent Consumer

Conclusions – Falling Without a Safety Net

• The Future Intermittent Consumer

The Future – The Intermittent Smoker

• The Future Intermittent Consumer

Defining the Intermittent Smoker

• The Future Intermittent Consumer

NRT – Appealing to the Intermittent Smoker... and Switcher

• The Future Intermittent Consumer

The Non-combustible Cigarette

• The Future Intermittent Consumer