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Switzerland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland.

Switzerland StatisticsConsumer Lifestyles in Switzerland

Switzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Country Report

    Baby and Child-Specific Products in Switzerland

    Apr 2017

    In 2016, baby and child-specific products in Switzerland continued to be dominated by products containing natural and organic ingredients, as parents increasingly sought to use safer and gentler products on their children’s skin. Increasing awareness...

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    Country Report

    Bath and Shower in Switzerland

    Apr 2017

    In 2016, retail sales of bath and shower products declined marginally. Consumers continued to search for new scents, multifunctional products including extra moisturisation, exfoliation, anti-ageing and firming benefits as well as products that ...

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    Country Report

    Colour Cosmetics in Switzerland

    Apr 2017

    Within colour cosmetics, digital marketing has eclipsed most traditional marketing. Digital media is increasingly becoming an integral part of marketing as video tutorials help to show case product efficacy, while social media networks are used to ...

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    Country Report

    Deodorants in Switzerland

    Apr 2017

    Deodorant has reached maturity in Switzerland. Despite ongoing investment in research and development, new product launches, advertising and promotion, it failed to sustain consumer interest. In Switzerland, deodorants have a highly inelastic demand ...

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    Country Report

    Depilatories in Switzerland

    Apr 2017

    Advances in hair removal technology became a major challenge for manufacturers and distributors of depilatories in Switzerland. Laser-based technologies and pulsed light hair removal treatment are the main threats, particularly as they became ...

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    Country Report

    Fragrances in Switzerland

    Apr 2017

    Flankers are limited-edition versions of an already existing scent that capitalise on the success of the original, best-selling perfume. Manufacturers usually launch flankers to capture new audiences and renew consumer interest in a best-seller. In ...

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    Country Report

    Hair Care in Switzerland

    Apr 2017

    A more scientific approach to hair care was a major trend in 2016 with the development of innovative and breakthrough techniques. For example, research was conducted on animals in France to evaluate how their fur regenerates in order to replicate the...

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    Country Report

    Men's Grooming in Switzerland

    Apr 2017

    Although having a smart appearance remained important among Swiss men, this did not translate into stronger sales for men’s grooming. Despite manufacturers’ efforts to boost the performance of these products, a large number of men still use beauty ...

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    Country Report

    Oral Care in Switzerland

    Apr 2017

    Swiss consumers continued to look for products offering multifunctional benefits as well as convenience and value for money, with certain product attributes highly in demand including sensitive and long-lasting protection. New product innovations and...

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    Country Report

    Beauty and Personal Care in Switzerland

    Apr 2017

    Beauty and personal care in Switzerland posted a poor performance in 2016 with a marginal value decline. The effects of the abolition of the minimum euro exchange rate compared to the Swiss franc remained visible with increased cross-border shopping ...

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    Country Report

    Skin Care in Switzerland

    Apr 2017

    The need to address diverse consumer needs increasingly required manufacturers to have a more in-depth focus and understanding of consumers’ priorities. This involved developing products and technologies to respond to varying needs, as well as being ...

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    Country Report

    Sun Care in Switzerland

    Apr 2017

    Swiss consumers continued to be more conscious about the damaging effects of the sun on their skin and this resulted in greater demand for products that can provide the highest level of protection. Products with higher SPFs continued to be the major ...

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    Country Report

    Adult Incontinence in Switzerland

    Apr 2017

    The Swiss population is ageing; 18% of the overall population was aged 65 and above in 2016. The risk of incontinence increases with age. According to trade press, about half million people in Switzerland suffer from incontinence However, only a ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Switzerland

    Apr 2017

    Away-from-home tissue and hygiene continued to see positive current value growth in Switzerland in 2016, with growth similar to the CAGR recorded over the review period. Favourable factors included the growing numbers of tourists, overnight stays and...

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    Country Report

    Nappies/Diapers/Pants in Switzerland

    Apr 2017

    In Switzerland, nappies/diapers/pants continues to exhibit the characteristics of a mature category with virtually complete penetration. In 2016, per capita consumption of nappies/diapers/pants in volume terms reached 1,069 units per child aged 0-36 ...

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    Country Report

    Tissue and Hygiene in Switzerland

    Apr 2017

    Tissue and hygiene continued its steady growth throughout 2016. Tissue and hygiene in Switzerland is mature and most of the products are viewed as essential, so volume growth is mainly attributed to population growth. Value sales growth has remained ...

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    Country Report

    Retail Tissue in Switzerland

    Apr 2017

    Retail tissue is a highly price competitive category in Switzerland, with regular cycles of retail discounting and promotions throughout the year, which constrains retail value growth as consumers have been conditioned to look for the best deals and ...

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    Country Report

    Sanitary Protection in Switzerland

    Apr 2017

    Sanitary protection remains a mature category in Switzerland, with a very high level of penetration. The majority of women of menstruating age continue to regard sanitary protection as essential. As a result of the very personal nature of such ...

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    Country Report

    Wipes in Switzerland

    Apr 2017

    Sales of wipes in Switzerland were boosted in 2016 as consumers, perceiving mounting pressures on their time, sought to remove steps from their regular cleaning and grooming routines. Perceived as convenient and time-saving alternative to regular ...

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    Country Profile

    Switzerland: Country Profile

    Mar 2017

    Switzerland’s economy will continue to grow at a modest pace in 2017. Both private and government consumption will see sluggish gains. Growth of investment will be positive but weak, despite low rates of interest. House prices have begun to stabilise...

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