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Switzerland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland.

Switzerland StatisticsConsumer Lifestyles in Switzerland

Switzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Country Profile

    Switzerland: Country Profile

    Mar 2017

    Switzerland’s economy will continue to grow at a modest pace in 2017. Both private and government consumption will see sluggish gains. Growth of investment will be positive but weak, despite low rates of interest. House prices have begun to stabilise...

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    City Review

    Geneva City Review

    Mar 2017

    Geneva is the second largest city in Switzerland behind Zurich. Known as the capital of peace, with a cosmopolitan flair, Geneva is home to many international organisations with headquarters of the Red Cross and the United Nations. Despite Geneva ...

    US$725
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    City Review

    Zurich City Review

    Feb 2017

    Zurich is among the richest and cleanest places in the world, and is the largest city in Switzerland. The city's impressive levels of household disposable income and labour productivity are a result of its significant focus on the business services ...

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    Country Report

    Soft Drinks in Switzerland

    Feb 2017

    Health and wellness remained a driving force in consumer purchases of soft drinks in Switzerland as consumers are increasingly aware of the health impacts that sugary drinks have – such as a strong link with weight gain, diabetes and tooth decay. As ...

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    Country Report

    Bottled Water in Switzerland

    Feb 2017

    As more Swiss consumers aim to live healthier lifestyles, bottled water continued to post a positive performance in 2016. In particular, there was an obvious shift of consumer interest from flavoured bottled water to reduced sugar flavoured bottled ...

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    Country Report

    Carbonates in Switzerland

    Feb 2017

    In 2016 carbonates suffered from rising consumer awareness of the potential health risks linked to sugar, such as obesity and diabetes. Accordingly, off-trade sales of regular cola carbonates continued to decline and lost value and volume sales to ...

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    Country Report

    Energy Drinks in Switzerland

    Feb 2017

    Energy drinks remained popular in 2016, registering positive growth in both volume and current value terms. The good performance of energy drinks was linked to the increase in consumption occasions. Over the review period, energy drinks gained more ...

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    Country Report

    Juice in Switzerland

    Feb 2017

    Juice is widely perceived as a healthy and natural drink due to the fruit, vegetable and vitamin content. Swiss consumers are increasingly aware of the origin and naturalness of the fruit and vegetable ingredients of juice. Premiumisation was a ...

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    Country Report

    RTD Coffee in Switzerland

    Feb 2017

    After several years’ strong performance, RTD coffee reached maturity and a certain degree of saturation in 2016. The growth rates of both off-trade volume and value sales slowed down and reached around half the previous year’s level....

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    Country Report

    RTD Tea in Switzerland

    Feb 2017

    Switzerland has one of the highest RTD tea per capita consumption rates in the world, and the volume increased steadily over the review period, reaching 32 litres in total volume terms in 2016. Even though it is saturated, RTD tea still displayed ...

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    Country Report

    Sports Drinks in Switzerland

    Feb 2017

    Sport drinks continued to see strong growth both in off-trade volume and off-trade value terms in 2016. This can be attributed to the growing interest among the Swiss of participating in sport activities, notably in fitness centres and with the ...

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    Country Report

    Concentrates in Switzerland

    Feb 2017

    Concentrates products are popular in Switzerland, especially through retail, where consumers regard liquid concentrates as a good alternative for flavoured drinks, especially for children. In addition to combining with water, liquid concentrates can ...

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    Country Report

    Coffee in Switzerland

    Jan 2017

    Fresh ground coffee pods remained the major driver of growth in coffee in Switzerland in 2016 as these products’ convenience continued to attract consumers. Fresh ground coffee pods posted the most dynamic performance in both retail current value and...

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    Country Report

    Other Hot Drinks in Switzerland

    Jan 2017

    The winter weather plays an important role in other hot drinks as for many consumers, particularly adults, products such as chocolate-based flavoured powder drinks are more of a seasonal option for cold days during the months around Christmas. The ...

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    Country Report

    Hot Drinks in Switzerland

    Jan 2017

    With consumers living ever more hectic lives, the growing convenience trend in Switzerland is supporting the popularity of coffee pods. The increasing variety of different flavours in fresh ground coffee pods continued to drive sales of hot drinks in...

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    Country Report

    Tea in Switzerland

    Jan 2017

    Swiss consumers continued to integrate health and wellness trends into their daily routines in 2016, with this helping the tea category to record positive growth in both retail volume and current value terms. Tea particularly appeals to ...

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    Country Report

    Air Care in Switzerland

    Jan 2017

    The consumer trend for air care products continued in Switzerland during 2016, in fact with increased demand for products which fill the home with pleasant scents. As many consumers spend more time at home and invite friends and family round, they ...

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    Country Report

    Bleach in Switzerland

    Jan 2017

    Traditionally bleach was used by a number of households in Switzerland. However, since the dangers and corrosiveness of bleach became more widely known among Swiss consumers, the number of households using bleach declined significantly. Thus, with ...

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    Country Report

    Dishwashing in Switzerland

    Jan 2017

    Overall dishwashing recorded a stable performance throughout 2016. Dishwashing increased in value by 1% which was one percentage point faster than the corresponding CAGR during the review period. The main reason for the more dynamic growth was the ...

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    Country Report

    Home Insecticides in Switzerland

    Jan 2017

    Sales of home insecticides in Switzerland are very dependent on the weather conditions. Generally, the weather in Switzerland is quite unpredictable. In addition, sales of home insecticides in Switzerland are strongly impacted by the outbreaks of ...

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