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Switzerland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland.

Switzerland StatisticsConsumer Lifestyles in Switzerland

Switzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Country Report

    Confectionery in Switzerland

    Dec 2016

    Migros Genossenschaftsbund and Chocoladenfabriken Lindt & Sprüngli dominate chocolate confectionery; expected to reach a combined retail value share of 33% in 2016. Migros, the leading company, has seen success with Frey, its private label line, ...

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    Country Report

    Dairy in Switzerland

    Dec 2016

    Migros Genossenschaftsbund eG continues to lead cheese sales in 2016 thanks to its large selection of products and the fact that many of its private label products are household names in Switzerland. Domestic dairy giant Lactalis Suisse SA remains ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Switzerland

    Dec 2016

    The negative trend in 2016 was driven by a series of long-standing factors that further intensified the category’s poor performance. After the discontinuation of the minimum exchange rate by the Swiss National Bank in 2015, the Swiss franc soared ...

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    Country Report

    Direct Selling in Switzerland

    Dec 2016

    Although direct selling maintained positive, albeit marginal, value growth, it continued to face difficulties, as consumer preferences shifted, and store-based retailing and the online environment evolved to offer increasing selections of products, ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Switzerland

    Dec 2016

    The main reason behind the stagnating sales of electronics and appliance specialist retailers is the growth of internet retailing in Switzerland. While sales are supported by ongoing demand for the latest consumer electronics gadgets or appliances, ...

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    Country Report

    Grocery Retailers in Switzerland

    Dec 2016

    The ongoing price war in grocery retailers continued to heavily impact the entire channel in 2016. Cross-border grocery shopping continued to increase with consumers seeking cheaper prices in neighbouring European countries. Therefore, Switzerland’s ...

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    Country Report

    Health and Beauty Specialist Retailers in Switzerland

    Dec 2016

    Sephora entered a partnership with Manor in 2016 to open its first store in Switzerland through a shop-in-shop format in Manor department stores. The first corner opened at Manor Geneva in May 2016 and the company expected to open six more outlets in...

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    Country Report

    Home and Garden Specialist Retailers in Switzerland

    Dec 2016

    Although Switzerland experienced strong real estate growth over the past decade due to negative interest rates that encouraged real estate spending, the housing market slowed down in 2016. The reasons for this decline were multiple and varied. ...

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    Country Report

    Homeshopping in Switzerland

    Dec 2016

    Homeshopping continued to suffer due to the competition from internet retailing. As Swiss consumers became increasingly confident about buying goods and paying for them online, several companies, traditionally specialised in homeshopping, sought to ...

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    Country Report

    Internet Retailing in Switzerland

    Dec 2016

    Time-poor Swiss consumers continued to contribute to the growth of internet retailing thanks to their demand for convenience, technological progress and the search for choice and value for money. Internet retailers continued to offer Swiss consumers ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Switzerland

    Dec 2016

    Bags and Luggage Specialist Retailers: The strong Swiss franc and competition from the internet led to a slight decline in sales of bags and luggage specialist retailers in 2016. Swiss consumers benefited from the high valuation of the Swiss franc, ...

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    Country Report

    Mixed Retailers in Switzerland

    Dec 2016

    Mixed retailers in Switzerland experienced another challenging year in 2016. As the Swiss franc appreciated further following the lifting of the franc-Euro exchange rate cap by the Swiss Central Bank in January 2015, the cost of products sold through...

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    Country Report

    Retailing in Switzerland

    Dec 2016

    Retailing in Switzerland experienced a poor performance in 2016, with only marginal value sales. This was due to economic concerns, with a more expensive Swiss franc compared to the Euro since early 2015. The strong currency led to increased ...

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    Country Report

    Vending in Switzerland

    Dec 2016

    Vending machines are generally positioned in high-traffic, busy locations such as railway stations, thus encouraging impulse purchases. However, Swiss consumers increasingly look for fresh foods even for snacking purposes, and vending machines have a...

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    Country Profile

    Switzerland: Country Profile

    Dec 2016

    Switzerland’s economy will see moderate gains in 2016. The strong Swiss franc has slowed exports but the recent decline will be reversed. Government consumption is picking up though private final consumption will rise very little. Low interest rates ...

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    Country Report

    Luxury Goods in Switzerland

    Nov 2016

    The difficult retail environment created by the strong Swiss franc and the lifting of the euro exchange rate cap by the Swiss Central Bank in January 2015 slightly relaxed in 2016, but not fully. Luxury goods registered moderate current value growth ...

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    Country Report

    Packaged Food in Switzerland

    Nov 2016

    Packaged food in Switzerland saw a stable performance in terms of current value growth in 2016 compared to the review period CAGR. While the effects of the abolition of the minimum euro exchange rate compared to the Swiss franc remained visible, ...

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    Country Report

    Ready Meals in Switzerland

    Oct 2016

    Increasingly hectic lifestyles resulted in many Swiss consumers demanding convenient meal solutions. In addition, single-person households grew at a faster rate than family households, which boosted ready meals as single people are less likely to ...

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    Country Report

    Sauces, Dressings and Condiments in Switzerland

    Oct 2016

    Sauces, dressings and condiments is greatly influenced by demand for convenience. Consumers use these products to add extra taste to an everyday dish, in an easy and quick way. At the same time, an increasing number of Swiss consumers are concerned ...

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    Country Report

    Soup in Switzerland

    Oct 2016

    Although shelf stable soup continued suffering due to its less healthy image, instant soup and chilled soup profited strongly from the convenience they offer in 2016. With the increasingly busy lifestyles of many Swiss consumers, a lack of time is ...

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