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Switzerland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland.

Switzerland StatisticsConsumer Lifestyles in Switzerland

Switzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Country Report

    Air Care in Switzerland

    Jan 2017

    The consumer trend for air care products continued in Switzerland during 2016, in fact with increased demand for products which fill the home with pleasant scents. As many consumers spend more time at home and invite friends and family round, they ...

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    Country Report

    Bleach in Switzerland

    Jan 2017

    Traditionally bleach was used by a number of households in Switzerland. However, since the dangers and corrosiveness of bleach became more widely known among Swiss consumers, the number of households using bleach declined significantly. Thus, with ...

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    Country Report

    Dishwashing in Switzerland

    Jan 2017

    Overall dishwashing recorded a stable performance throughout 2016. Dishwashing increased in value by 1% which was one percentage point faster than the corresponding CAGR during the review period. The main reason for the more dynamic growth was the ...

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    Country Report

    Home Insecticides in Switzerland

    Jan 2017

    Sales of home insecticides in Switzerland are very dependent on the weather conditions. Generally, the weather in Switzerland is quite unpredictable. In addition, sales of home insecticides in Switzerland are strongly impacted by the outbreaks of ...

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    Country Report

    Laundry Care in Switzerland

    Jan 2017

    The drop of the euro cap on the Swiss franc made purchasing in Switzerland expensive. This situation did not change during 2016. Thus, saving money remained important for Swiss consumers, and they engaged more in cross-border shopping trips due to ...

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    Country Report

    Home Care in Switzerland

    Jan 2017

    Home care registered a weak performance in terms of value sales during 2016. Fierce competition driven by the strong Swiss franc which led to further drops in average unit prices was one reason for the decrease in value sales of home care. In ...

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    Country Report

    Polishes in Switzerland

    Jan 2017

    Polishes continued to suffer from its old-fashioned image throughout 2016. In addition, with lifestyles in Switzerland very hectic and busy with little spare time an increasing number of consumers spend less time thoroughly polishing surfaces. Thus, ...

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    Country Report

    Surface Care in Switzerland

    Jan 2017

    Surface care is a highly saturated and mature category with a large number of branded and private label products – either specialised surface care products on the one hand or more multi-purpose on the other. In 2016 consumers sought highly efficient ...

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    Country Report

    Toilet Care in Switzerland

    Jan 2017

    In line with the ongoing convenience trend in Switzerland apparent throughout home care during 2016 convenient toilet care products remained popular with consumers in Switzerland. Thus, as consumers are keen to have a clean toilet at all times, ...

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    Country Report

    Confectionery in Switzerland

    Dec 2016

    Migros Genossenschaftsbund and Chocoladenfabriken Lindt & Sprüngli dominate chocolate confectionery; expected to reach a combined retail value share of 33% in 2016. Migros, the leading company, has seen success with Frey, its private label line, ...

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    Country Report

    Dairy in Switzerland

    Dec 2016

    Migros Genossenschaftsbund eG continues to lead cheese sales in 2016 thanks to its large selection of products and the fact that many of its private label products are household names in Switzerland. Domestic dairy giant Lactalis Suisse SA remains ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Switzerland

    Dec 2016

    The negative trend in 2016 was driven by a series of long-standing factors that further intensified the category’s poor performance. After the discontinuation of the minimum exchange rate by the Swiss National Bank in 2015, the Swiss franc soared ...

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    Country Report

    Direct Selling in Switzerland

    Dec 2016

    Although direct selling maintained positive, albeit marginal, value growth, it continued to face difficulties, as consumer preferences shifted, and store-based retailing and the online environment evolved to offer increasing selections of products, ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Switzerland

    Dec 2016

    The main reason behind the stagnating sales of electronics and appliance specialist retailers is the growth of internet retailing in Switzerland. While sales are supported by ongoing demand for the latest consumer electronics gadgets or appliances, ...

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    Country Report

    Grocery Retailers in Switzerland

    Dec 2016

    The ongoing price war in grocery retailers continued to heavily impact the entire channel in 2016. Cross-border grocery shopping continued to increase with consumers seeking cheaper prices in neighbouring European countries. Therefore, Switzerland’s ...

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    Country Report

    Health and Beauty Specialist Retailers in Switzerland

    Dec 2016

    Sephora entered a partnership with Manor in 2016 to open its first store in Switzerland through a shop-in-shop format in Manor department stores. The first corner opened at Manor Geneva in May 2016 and the company expected to open six more outlets in...

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    Country Report

    Home and Garden Specialist Retailers in Switzerland

    Dec 2016

    Although Switzerland experienced strong real estate growth over the past decade due to negative interest rates that encouraged real estate spending, the housing market slowed down in 2016. The reasons for this decline were multiple and varied. ...

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    Country Report

    Homeshopping in Switzerland

    Dec 2016

    Homeshopping continued to suffer due to the competition from internet retailing. As Swiss consumers became increasingly confident about buying goods and paying for them online, several companies, traditionally specialised in homeshopping, sought to ...

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    Country Report

    Internet Retailing in Switzerland

    Dec 2016

    Time-poor Swiss consumers continued to contribute to the growth of internet retailing thanks to their demand for convenience, technological progress and the search for choice and value for money. Internet retailers continued to offer Swiss consumers ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Switzerland

    Dec 2016

    Bags and Luggage Specialist Retailers: The strong Swiss franc and competition from the internet led to a slight decline in sales of bags and luggage specialist retailers in 2016. Swiss consumers benefited from the high valuation of the Swiss franc, ...

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