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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Consumer Health in Switzerland

2013 featured a stronger performance for the overall consumer health industry in Switzerland, with value growth strengthening from 2011 and 2012. A number of favourable trends in the OTC segment helped support value growth in 2013, including the ...

Sep 2014 | US$2,400 | Pages: 99 | Add to cart | View details

Country Report

Sports Nutrition in Switzerland

In 2013 sports nutrition benefited from the trend towards healthier lifestyles among Swiss consumers. The growing interest in sports activities is increasing consumers’ contact with and interest in sports nutrition. Whereas sports nutrition products ...

Sep 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Switzerland

In 2013 vitamins and dietary supplements saw a positive development in terms of value sales growth. The long winter at the beginning of 2013 caused more illnesses, driving consumers’ purchases of self-medication products. In the case of sickness ...

Sep 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Weight Management in Switzerland

Obesity and being overweight remain major public health issues in 2013. According to Euromonitor International, the obesity rate (percentage of population with a BMI of 30 or more) of the Swiss population aged 15+ increased over the review period. ...

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Wound Care in Switzerland

Demand for wound care was supported by the longer summer season in 2013, which contributed to the trend of Swiss consumers engaging in more outdoor activities, which in turn increased the chance of injury. In addition, a growing proportion of elderly...

Sep 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Adult Mouth Care in Switzerland

Consumers in Switzerland are paying more attention to their health with more information available on the internet as well as on television. They are also becoming increasingly aware of the importance of daily oral hygiene. In addition, the high cost...

Sep 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Analgesics in Switzerland

Sales of analgesics are strongly influenced by the flu season. The number of people affected by flu at the beginning of 2013 was high compared to the previous years. The intense flu season benefited sales of analgesics, which are used to treat ...

Sep 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Calming and Sleeping in Switzerland

Calming and sleeping registered 2% current value growth in 2013, driven by demographic changes. Insomnia is predominately an issue for those consumers aged 50 to 65, much of which is the result of women reaching the menopause. The ageing of the Swiss...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland

Cough, cold and allergy (hay fever) remedies is an extremely seasonal category, and its performance is strongly related to environmental conditions such as the weather and seasonal change, pollen levels and the spread of flu, as well as urban ...

Sep 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Dermatologicals in Switzerland

Dermatologicals continued its positive development in 2013. The growth derived from consumers’ willingness to self-medicate to cure minor skin problems independently, rather than visiting a doctor. Hectic lifestyles and embarrassment were the key ...

Sep 2014 | US$900 | Pages: 26 | Add to cart | View details
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