Switzerland

Hair care in Switzerland continued to register retail volume and current value growth in 2023. As consumers resumed out-of-home lifestyles, they were more inclined to spend on hair care. Retail current value growth was faster than volume growth as…

Colour cosmetics in Switzerland posted good retail current value growth in 2023. This was mostly due to inflationary pressure on prices with retail volume sales seeing a slow increment. Higher average unit prices were mainly caused by increased…

Post-pandemic, consumers in Switzerland began to spend much more time outside of the home for work and leisure activities, boosting demand for on-the-go products sold through vending machines. In 2023, this trend continued, but growth was more…

Energy drinks registered positive growth in off-trade volume terms in 2023, albeit at a slower pace than the previous year. This performance was supported by a sustained demand among remote workers, as well as the continued recovery of on-the-go…

Overall, oral care in Switzerland registered slight retail volume and moderate retail current value growth in 2023. The relatively stronger value growth performance was underpinned by inflationary pressure on prices. At constant 2023 prices, retail…

Discounters benefitted from heightened price sensitivity in Switzerland in 2023. With average prices increasing across almost all areas of daily life, including in groceries, many local consumers sought to rein in their spending by purchasing…

Convenience retailers in Switzerland remained popular in 2023, partly due to their extended opening hours, since many stay open 24/7 or at least operate late hours. In addition, wide store networks across easily accessible locations with high…

RTD coffee registered positive growth in off-trade volume terms in 2023, albeit at a slower rate than the previous year. Demand was largely driven by a return to pre-pandemic patterns of mobility, which fuelled the recovery of sales through retail…

Concentrates recorded a slowdown in growth in off-trade volume terms in 2023, as the liquid concentrates category moved towards greater maturity. During the peak of the Covid-19 pandemic, liquid concentrates benefited from being more frequently…

Off-trade sales of carbonates saw a slowdown in growth in volume terms in 2023, when compared to the previous year. This was largely due to the normalisation of consumer purchasing behaviour, with 2022 having seen strong growth in on-the-go…

Fragrances in Switzerland posted a positive growth performance in 2023, albeit slight in retail volume terms. Retail current value growth was stimulated by the inflationary context, which led to unit price and retail selling price increases.…

Demand for menstrual care in Switzerland continues to normalise in the post-pandemic era. Retail volume and value sales posted solid growth in 2023, with the latter fuelled in part by inflation and higher costs of raw materials and production. Since…

Polishes continued to experience a decline in volume sales in 2023, maintaining a trend that persisted throughout the review period. The category has been hit hard by changing lifestyles and fashions in clothing and interior design. It has also…

With consumers spending more time at home during the COVID-19 crisis, demand for air care increased. People looked to improve the ambience of their home, removing bad smells and replacing them with ones that could enhance the home environment and…

In 2023, tea recorded slight retail volume growth, while higher prices fostered a strong increase in retail current value sales. The demand for tea remained strong in Switzerland. Tea benefits from a lot of types being in line with the key health and…

The Swiss video game industry is expanding and evolving, boosted by technological advancements, a growing gaming audience, and the introduction of next-generation consoles such as the PlayStation 5 and Xbox Series X/S. These consoles provide gamers…

Skin care in Switzerland recorded further positive retail volume and current value growth in 2023. Retail sales of skin care continued to be driven by new formats, multifunctional benefits and strong promotional activities, particularly in the mass…

Wipes in Switzerland continues to benefit from consumers’ higher hygiene standards since the COVID-19 pandemic. Swiss consumers were drawn to the portability and efficiency of wipes as life outside the home and travel resumed in 2023. Additionally,…

After years of strong growth during the review period, direct selling in Switzerland recorded decline in 2023, although sales remained above pre-pandemic levels. Local consumers returned to shopping outside of the home, visiting stores more…

The home care market in Switzerland saw volume sales decline in 2023, though it saw current value growth, driven largely by rising prices. Demand was dampened by the general impact of high rates of inflation on consumers' purchasing power, as well as…