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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Apparel and Footwear Specialist Retailers in Switzerland

Domestic demand for apparel and footwear remains weak, and is decreasing. The negative trend in 2014 was driven by the weather conditions, which were particularly detrimental to apparel and footwear specialist retailers. The warm winter, and ...

Mar 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Direct Selling in Switzerland

In 2014 direct selling strengthened its position as a distribution channel which is appreciated by Swiss customers for its proximity and personal service. Taking into account the rapid growth of internet retailing, most direct selling companies ...

Mar 2015 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Switzerland

Consumers increasingly favour buying their electronic equipment over the internet, where they can find better bargains. According to research conducted in 2012 by PricewaterhouseCoopers, 39% of respondents admitted they exclusively bought their ...

Mar 2015 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Grocery Retailers in Switzerland

Similar to 2013, cross-border grocery shopping continued to increase in 2014, and a rising willingness to drive more often and to travel longer distances to shop abroad was also visible. The main reason was still cheaper prices, despite an overall ...

Mar 2015 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Switzerland

With the birth rate falling and baby boomers retiring, Switzerland continues to be characterised by an ageing population. In 2009 the percentage of the Swiss population aged 65 and over was 17%, and it is expected to peak at 19% by 2019. People ...

Mar 2015 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Homeshopping in Switzerland

The shift from homeshopping to internet retailing, due to expansion to internet retailing as an additional distribution channel, continued to take place in 2014. Many companies started or continued to restructure and modernise their business ...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Internet Retailing in Switzerland

Increasing digitalisation characterised consumers’ online shopping behaviour in 2014. Rising orders via tablets and smartphones challenged many companies to react quickly and adapt their online shops and order forms to make them smartphone- and ...

Mar 2015 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Switzerland

Most leisure and personal goods specialist retailers are now extending their web activities, not only by offering online shopping platforms to their customers, but also by leveraging the opportunities offered by social media and networks. As a ...

Mar 2015 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Mixed Retailers in Switzerland

Department stores and variety stores, which are the two channels present in mixed retailers in Switzerland, target different consumer groups, with variety stores focusing on the lower-end of the price spectrum, whilst department stores are positioned...

Mar 2015 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Retailing in Switzerland

The economic situation in Switzerland remains positive and competitive. Retailing in Switzerland experienced another good year in 2014, thanks to strong consumer confidence and an optimistic outlook for the development of unemployment. Grocery ...

Mar 2015 | US$1,900 | Pages: 145 | Add to cart | View details

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