Switzerland

Writing instruments occupy a modest share of the overall personal accessories market in Switzerland, thus exerting minimal influence on the sector. In 2023, the category witnessed stagnant growth in value terms, with a slight decline in volume sales…

Although supermarkets saw modest declines across all metrics in 2023, the channel remained Switzerland's leading grocery retail channel in current value terms due to the significant store network across the country. By comparison, the number of…

Liquid tablet detergents posted the strongest performance in laundry care in 2023 due to the high level of convenience offered by the category, as well as many other advantages, including the fact that these products do not take up much storage…

Bleach continued to suffer from a bad image at the end of the review period. The product is seen as aggressive, potentially harmful to health and wellbeing, bad for the environment, and possibly damaging to many surfaces in the home. Bleach exists in…

Despite the category’s maturity, RTD tea sales continued to expand in off-trade volume terms in 2023, thanks to its perception as a healthier alternative to other types of soft drinks, especially carbonates, thanks to its relatively low sugar…

Overall, oral care in Switzerland registered slight retail volume and moderate retail current value growth in 2023. The relatively stronger value growth performance was underpinned by inflationary pressure on prices. At constant 2023 prices, retail…

Discounters benefitted from heightened price sensitivity in Switzerland in 2023. With average prices increasing across almost all areas of daily life, including in groceries, many local consumers sought to rein in their spending by purchasing…

Convenience retailers in Switzerland remained popular in 2023, partly due to their extended opening hours, since many stay open 24/7 or at least operate late hours. In addition, wide store networks across easily accessible locations with high…

RTD coffee registered positive growth in off-trade volume terms in 2023, albeit at a slower rate than the previous year. Demand was largely driven by a return to pre-pandemic patterns of mobility, which fuelled the recovery of sales through retail…

Concentrates recorded a slowdown in growth in off-trade volume terms in 2023, as the liquid concentrates category moved towards greater maturity. During the peak of the Covid-19 pandemic, liquid concentrates benefited from being more frequently…

Off-trade sales of carbonates saw a slowdown in growth in volume terms in 2023, when compared to the previous year. This was largely due to the normalisation of consumer purchasing behaviour, with 2022 having seen strong growth in on-the-go…

Hair care in Switzerland continued to register retail volume and current value growth in 2023. As consumers resumed out-of-home lifestyles, they were more inclined to spend on hair care. Retail current value growth was faster than volume growth as…

Colour cosmetics in Switzerland posted good retail current value growth in 2023. This was mostly due to inflationary pressure on prices with retail volume sales seeing a slow increment. Higher average unit prices were mainly caused by increased…

Post-pandemic, consumers in Switzerland began to spend much more time outside of the home for work and leisure activities, boosting demand for on-the-go products sold through vending machines. In 2023, this trend continued, but growth was more…

Energy drinks registered positive growth in off-trade volume terms in 2023, albeit at a slower pace than the previous year. This performance was supported by a sustained demand among remote workers, as well as the continued recovery of on-the-go…

Deodorants in Switzerland posted further positive retail volume and current value growth in 2023. While inflationary pressure on prices stimulated retail current value sales, growth was in line with the retail volume increase. The hot and long summer…

Building on the positive momentum from the previous year, jewellery in Switzerland witnessed dynamic growth in 2023, led by the growing demand for costume jewellery. This trend, reminiscent of 2022, underscored shifting consumer preferences towards…

Despite, or rather because of, average price increases, grocery sales and thus sales through grocery retailers, including hypermarkets, declined in Switzerland in 2023. Local consumers remained highly price sensitive and prioritised essential…

Surface care posted a positive performance in 2023 driven by the convenience trend and sustained high levels of hygiene consciousness following the COVID-19 crisis. Moreover, despite the return to more normal social and economic activity in the wake…

Coffee remained the most popular hot drinks type in Switzerland in 2023, generating the vast majority of total volume and value sales. Coffee is a traditional hot drink consumed by a large number of Swiss consumers in many households. Coffee’s…