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Switzerland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland.

Switzerland StatisticsConsumer Lifestyles in Switzerland

Switzerland Country BriefingsFuture Demographics: Switzerland in 2030

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          Country Report

          Bags and Luggage in Switzerland

          Jul 2016

          In 2016 the Swiss economy was still suffering from the strong Swiss franc, and bags and luggage is dependent on sales to tourists. In communities which are economically based on tourism, the number of overnight stays declined by 14% on average in ...

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          Country Report

          Jewellery in Switzerland

          Jul 2016

          Retail sales of jewellery in Switzerland are highly dependent on a steady influx of wealthy tourists to the main cities, where all brands have their shops. In 2015 the number of tourists booking overnight stays in the country declined by 15%, ...

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          Country Report

          Personal Accessories in Switzerland

          Jul 2016

          The Swiss National Bank abandoned its Swiss franc ceiling in January 2015, and the Swiss currency promptly surged as much as 39% against both the euro and the dollar in value. This had multiple negative effects on the personal accessories market in ...

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          Country Report

          Watches in Switzerland

          Jul 2016

          In 2016 the manufacturers of watches in Switzerland concentrated their innovations on timeless elegance and beauty. Press articles and overall excitement about the competition in the Swiss watch industry and the technology-driven development of smart...

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          Country Report

          Writing Instruments in Switzerland

          Jul 2016

          In 2016 many consumers opted to invest in electronic devices which come with office functionality. Office tasks and creative graphic production are becoming fully digital, and thus writing instruments has been seeing a decline in sales. In the ...

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          Country Report

          Beer in Switzerland

          Jun 2016

          Beer in Switzerland recorded a static total growth in 2015, which can be regarded as a satisfactory result when considering the generally declines seen in per capita consumption of beer during the year as well as the common habit of shopping for beer...

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          Country Report

          Cider/Perry in Switzerland

          Jun 2016

          With the revival of sales of cider which began in 2014, specifically the emergence of so-called ‘new cider’, which has involved in the redefinition and repositioning of cider, the category continued to record positive total volume growth in 2015. In ...

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          Country Report

          Rtds/High-Strength Premixes in Switzerland

          Jun 2016

          Ever since the passing of new alcoholic drinks laws in Switzerland during 2004, all alcoholic drinks with less than 15% abv and a minimum 50g of sugar per litre were subject to a tax increase of 300%. This so-called ‘alcopops tax’ has put significant...

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          Country Report

          Spirits in Switzerland

          Jun 2016

          The average unit price of spirits declined by 2% in current terms during 2015. The Swiss franc shock, which occurred after the Swiss national bank decided not to continue enforcing its minimum exchange rate for the Swiss franc against the euro, left ...

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          Country Report

          Wine in Switzerland

          Jun 2016

          Volume sales of red wine stabilised in 2015 in both the on-trade and off-trade channels due to the extensive demand for local wine, Switzerland’s growing elderly population, positive net migration and innovative new purchasing methods, including the ...

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          Country Report

          Alcoholic Drinks in Switzerland

          Jun 2016

          Alcoholic drinks recorded stable volume growth in 2015 despite the general long term decline being seen in per capita consumption of alcoholic drinks in Switzerland. The is due to a combination of factors, including the general preference for new and...

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          Country Report

          Gardening in Switzerland

          Jun 2016

          Generally, gardens in Switzerland are becoming smaller as properties are quite expensive and many consumers prefer smaller gardens as they have little time to look after them. Nevertheless, Swiss consumers enjoy working in their gardens to a large ...

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          Country Report

          Home Furnishings in Switzerland

          Jun 2016

          Many furnishing retailers offered 10% to 15% discounts on purchases after the fixed exchange rate for the Swiss franc against the euro was dropped and the Swiss franc soared, making average unit prices in Switzerland very high compared to ...

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          Country Report

          Home Improvement in Switzerland

          Jun 2016

          In general, consumers in Switzerland have a positive do-it-yourself attitude and are inclined to do small jobs, including painting walls and minor repairs, themselves. The trend towards do-it-yourself remained strong in the country in 2015....

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          Country Report

          Homewares in Switzerland

          Jun 2016

          Homewares recorded a value decline in 2015, with a growth rate which was two percentage points lower than that of the previous year and the review period as a whole. Thus, 2015 was quite a setback for homewares in Switzerland, with the main reason ...

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          Country Report

          Home and Garden in Switzerland

          Jun 2016

          Home and garden recorded a value decline in 2015. Home improvement, gardening, homewares and home furnishings all recorded shrinking value sales in 2015. The decline in value sales can largely be attributed to the end of the euro fixed exchange rate ...

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          Country Report

          Pet Care in Switzerland

          May 2016

          Similar to the trends observed during the review period, pet care recorded a further value decline in 2015, due to market saturation and low consumer demand. This led to an escalation in competition, a slight fall in unit prices and high levels of ...

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          Country Report

          Pet Products in Switzerland

          May 2016

          The dynamics visible in 2015 are also expected to be observed in 2016. The busy lifestyles of the Swiss population, who have very little time for pets, is expected to contribute to low consumer demand for pet products. Furthermore, saturation, stiff ...

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          Country Report

          Other Pet Food in Switzerland

          May 2016

          Other pet food is set to decline in 2016 with trends similar to those witnessed in 2015. Other pets are generally kept by young people or families with young children as opposed to the ageing population, which often keep a cat or dog for company. ...

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          Country Report

          Dog Food in Switzerland

          May 2016

          The value decline observed in dog food in 2016 replicated the decline registered in 2015. The preference of Swiss consumers for small dogs which require less food negatively impacted demand for dog food. In addition, the maturity of products, ...

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