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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Total: (173)



Country Report

Writing Instruments in Switzerland

The intensive use of modern technology that involves computers, the internet, emails, smartphones and various other forms of communication reduced consumer demand for writing instruments in 2015. The large amount of software available for painting, ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Bags and Luggage in Switzerland

The strong exchange value of the Swiss franc and the weak value of the euro induced Swiss consumers to shop in neighbouring European countries during 2015, a practice which was encouraged by the fact that the Swiss are also able to claim back VAT ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Jewellery in Switzerland

In sharp contrast to 2014, a year during which demand for real jewellery fell significantly, positive growth was registered in the category during 2015. The main reason for this was the increased demand for jewellery among wealthy foreign tourists, ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Personal Accessories in Switzerland

Personal accessories registered low value growth in 2015 as each of the product categories in the market registered different growth trends. Watches saw growth rates slow down due to the lower per capita spending of wealthy foreign tourists. ...

Sep 2015 | US$1,210 | Add to cart | View details

Country Report

Watches in Switzerland

2015 saw a slowdown in demand for watches in Switzerland, a trend which can be directly linked to the decline in per capita spending among foreign tourists. Industry sources estimate that between 50% and 60% of total value sales of watches in ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Contact Lenses in Switzerland

The penetration of contact lenses in Switzerland remained low in 2015, with value sales of contact lenses accounting for only a 15% share of overall value sales in eyewear. Based on a study conducted by the Swiss eyewear trade association, Schweizer ...

Sep 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Eyewear in Switzerland

The current value growth in eyewear was modest in 2015, although higher than the CAGR in the review period. This was mainly due to changes to the health insurance system which took effect from 1 January 2011 and negatively influenced the overall ...

Sep 2015 | US$1,210 | Pages: 36 | Add to cart | View details

Country Report

Spectacles in Switzerland

Switzerland has the highest prices for spectacles in Western Europe. According to trade sources, the average unit price for a pair of spectacles in Switzerland is CHF675, and can reach up to CHF1,000 or more at independent optical shops, depending on...

Sep 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Lodging in Switzerland

Overall value sales of hotels performed positively in 2014. There was a notable decrease in guests from Europe while the number of arrivals from overseas markets, such as Asia, continued to grow. Ongoing high prices in Switzerland compared to ...

Sep 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Travel in Switzerland

The economic situation in Switzerland remained positive in 2014, despite the pressure of ongoing economic turmoil in Europe. Switzerland had to face numerous domestic challenges, such as the Swiss franc’s strength against the euro and higher prices ...

Sep 2015 | US$2,100 | Pages: 52 | Add to cart | View details

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