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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Profile

Switzerland: Country Profile

Switzerland’s economy will slow in 2015. Exchange rate appreciation has left the Swiss franc significantly overvalued, leading to a drop in exports in 2015. A slowdown in investment is another complication. The economy is likely to see a contraction ...

Aug 2015 | US$200 | Pages: 9 | Add to cart | View details

Country Briefing

Technology, Communications and Media: Switzerland

Faced by a surging increase in mobile data traffic, Swiss mobile operators have had to modernise thousands of antennas and upgrade to 4th generation mobile networks. The country remains a relative laggard in mobile Internet uptake, with only around ...

Aug 2015 | US$250 | Pages: 13 | Add to cart | View details

Country Report

Cigarettes in Switzerland

The smoking ban in public places and strict tobacco legislation made it much harder and uncomfortable for smokers. The anti-smoking campaigns run by the government and the medical establishment, as well as lobby groups, raised the awareness of the ...

Aug 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Cigars in Switzerland

Smoking cigars and cigarillos has a long history in Switzerland, with the stereotypical public image of cigars tending to involve premium hand-rolled products smoked by middle-aged and elderly men, while cigarillos is purchased mainly by younger ...

Aug 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Tobacco in Switzerland

Volume sales of cigarettes declined again in 2014. This was the fifth consecutive year of poor performance for the category following the introduction of the smoking ban in public places in 2010. In addition, high cigarette prices, anti-smoking ...

Aug 2015 | US$2,100 | Pages: 70 | Add to cart | View details

Country Report

Smoking Tobacco in Switzerland

The growing popularity of RYO tobacco continued unabated in 2014. In spite of the tax increments, which came in to effect in April 2013, the excellent performance of RYO tobacco in 2014 indicated that tax increases did not deter smokers in any way.

Aug 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Switzerland

A greater availability of products and parents’ desire to continue spending on their offspring is keeping sales of baby and child-specific products on a growth path. Furthermore, the trend for postponing motherhood continues and, since older parents ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Bath and Shower in Switzerland

Consumers continued to search for new scents, multifunctional products (with extra moisturisation, exfoliation, anti-ageing and firming benefits), as well as products with proven wellbeing effectiveness. Aromatherapy continues to be a hot topic, with...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Colour Cosmetics in Switzerland

In 2014, colour cosmetics manufacturers continued to look for wider consumer appeal through cross-category benefits and multifunctionality. This phenomenon was exemplified by the strong success of BB cream, which plays the role of both skin care and ...

Jul 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Deodorants in Switzerland

Deodorants saw continued company activity and product innovation, which maintained consumer interest. Natural ingredients continued to dominate consumer attention, with the media making people more conscious about the products they use on their ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details
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