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Country Report

Direct Selling in Switzerland

Due to the fast pace of Swiss consumers’ lifestyles, longer working hours and the need for quick and easy retail options, many consumers are beginning to consider convenience over other priorities. Direct selling addresses this demand for convenience...

May 2013 | US$900| Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Switzerland

The 2010 online consumer survey published every two years by the University of St Gallen concluded that 85% of internet users went online to shop which is nearly the same as in 2008. This study also indicated that online shoppers as a percentage of ...

May 2013 | US$900| Add to cart | View details

Country Report

Furniture and Homewares Stores in Switzerland

Furniture and homewares stores is one of the categories that is most dependent on the overall economic situation. In times of economic difficulties, consumers tend to postpone their planned purchases, specifically purchases of furniture. However, ...

May 2013 | US$900| Add to cart | View details

Country Report

Grocery Retailers in Switzerland

Similarly to 2011, the high valuation of the Swiss franc in 2012 deeply impacted the performance of Swiss grocery retailers. In order to discourage Swiss consumers from cross-border shopping, all grocery retailers embarked on a cost-cutting war. ...

May 2013 | US$900| Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Switzerland

Retail value sales of health and beauty specialist grew only marginally in 2012. Changes in the competitive environment and declining sales of premium cosmetics and perfumes impacted the category. A number of political measures to fight high ...

May 2013 | US$900| Add to cart | View details

Country Report

Home Improvement and Gardening Stores in Switzerland

Although home improvement and gardening stores in Switzerland increased its capacity over the review period by opening a number of megastores in 2008 and 2009, in 2012 the category seemed to have reached saturation. The category is divided into two ...

May 2013 | US$900| Add to cart | View details

Country Report

Homeshopping in Switzerland

The fact that German retailer Neckermann has closed its catalogue selling activities marks a new era in the homeshopping category. According to company sources, the retailer already realises 80% of its sales online. This move is most likely to be ...

May 2013 | US$900| Add to cart | View details

Country Report

Internet Retailing in Switzerland

The internet’s impact on Swiss high street shops is even more perceptible due to the rising number of broadband connections. Retailers who offer multi-channel retailing in the form of online retailing and physical shops are the strongest players. A ...

May 2013 | US$900| Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Switzerland

More than ever, media product stores are feeling the pressure from the competition of online competitors. In April 2012 Orange decided to stop selling multimedia products in its citydisc shops which will gradually be replaced by Orange shops selling ...

May 2013 | US$900| Add to cart | View details

Country Report

Mixed Retailers in Switzerland

The climate of economic uncertainty that prevailed in 2012 clearly impacted sales in mixed retailers. Unemployment, low consumer confidence and other factors took their toll on consumers and their ability to increase spending, resulting in fewer ...

May 2013 | US$900| Add to cart | View details
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