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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Total: (186)



Country Report

Sets/Kits in Switzerland

Sets/kits traditionally contain different items of the same brand packaged together in a set and sold at an interesting price compared to purchasing the items separately. These sets usually combine a fragrance with its bath and shower ancillaries, ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Skin Care in Switzerland

Skin care players continue to strive to drive growth through developing a presence in specific niches based on age, gender and ethnicity. They seek to offer more customised benefits to a diverse consumer base, an objective that has led to a stronger ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Sun Care in Switzerland

Sun care continued to post a solid performance, in spite of a rather unspectacular summer in 2014, as consumers still travelled abroad and attached greater importance to protecting their skin during sun exposure. Products with higher SPFs continued ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Beer in Switzerland

After decreasing beer consumption towards the end of the review period, beer in Switzerland posted a positive performance in total volume terms in 2014. Two main factors played a crucial role. Firstly, imported beer, mainly from Germany, Portugal and...

Jul 2015 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Cider/Perry in Switzerland

With the increase of imported cider/perry, packaging innovations and advertising activities, manufacturers tried to modernise the category and target younger consumers; thus aiming for a revival of the category, which used to be popular years ago.

Jul 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Switzerland

In 2014 overall RTDs/high-strength premixes slowly started to recover from the sharp decline in 2013, which was mainly attributed to the extremely weak performance of spirit-based RTDs. Although spirit-based RTDs remained the black sheep in 2014, the...

Jul 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Spirits in Switzerland

Although sales performances varied strongly between categories in spirits, with fast declining but also fast increasing growth rates, the demand for and awareness of high-quality and premium spirits amongst younger and older consumers was the main ...

Jul 2015 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Wine in Switzerland

In 2014 Switzerland’s wine industry was able to continue the turnaround from 2013, maintaining its overall positive growth in volume and current value terms. This was mainly driven by the good performance of other sparkling wine, which increasingly ...

Jul 2015 | US$990 | Pages: 46 | Add to cart | View details

Country Report

Alcoholic Drinks in Switzerland

In 2014 the alcoholic drinks market in Switzerland experienced an increase in total volume sales after years of declining sales. Despite overall declining per capita consumption, this growth was mainly attributed to the improved performance of beer, ...

Jul 2015 | US$2,100 | Pages: 103 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Switzerland

In 2014, 100% home delivery/takeaway was increasing in Switzerland mainly due to the high demand for easy dinner solutions and the ease with which food can be ordered over the internet. With hectic lifestyles and longer working hours, many Swiss ...

Jul 2015 | US$990 | Pages: 24 | Add to cart | View details

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