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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Spectacles in Switzerland

Optician chains dominate spectacles and are expanding rapidly. The consolidation has intensified as the number of outlets that belong to the large optician chains rose significantly in the review period. The intensifying competition has increased ...

Feb 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Contact Lenses in Switzerland

For Swiss consumers, contact lenses have become a lifestyle product that enhances health and wellbeing. The convenience of using contact lenses and the innovative products that are on the market have all contributed to the growth in popularity. In ...

Feb 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Eyewear in Switzerland

The growing size of the ageing population and the long hours spent in front of computers has increased vision-related disorders. In addition, the Swiss population is extremely health conscious and eye care is seen as being part of a healthy ...

Feb 2014 | US$1,100 | Pages: 35 | Add to cart | View details

Country Report

Baked Goods in Switzerland

In 2013, Swiss baked goods sales are expected to approach stagnation, an understandable situation given the maturity of the products. Bread is the main driver of the stagnating sales. Due to bread, the retail value sales of baked goods in Switzerland...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Bakery in Switzerland

Swiss baked goods remains highly fragmented, due to the overwhelming number of bakeries selling their artisanal products up to 2013. Artisanal includes some baked goods sold in supermarkets/hypermarkets (all unpackaged goods and notably those baked ...

Feb 2014 | US$1,900 | Add to cart | View details

Country Report

Biscuits in Switzerland

Biscuits is expected to record marginal current value decline in 2013. This is marginally higher than the average decline of the review period, due to the increasing health consciousness of Swiss consumers. The value loss is led by sweet biscuits, ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Breakfast Cereals in Switzerland

Sales of breakfast cereals in Switzerland have been highly influenced by the ongoing health and wellness trend in the country. Since breakfast cereals is generally perceived as a healthy product that offers a balanced meal, its popularity is high. ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Ice Cream in Switzerland

In Switzerland, the sales of ice cream depend strongly on weather conditions, even if the major part of it is consumed at home. The cold winter and rainy spring is predicted to lead to a fall in volume sales in 2013. Due to rising sales prices, value...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Oils and Fats in Switzerland

After three years of marginal decline in volume sales, Swiss oils and fats is set to stabilise in volume sales in 2013. Value sales are set to marginally drop in Switzerland, due to falling retail prices, especially for olive and colza oil. 2013’s ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Snack Bars in Switzerland

As a result of increasing health consciousness of Swiss consumers, snack bars experienced growing demand from a still relatively small base. This increase is in line with the overall performance of the review period, where the products already ...

Feb 2014 | US$900 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook