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Switzerland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland.

Switzerland StatisticsConsumer Lifestyles in Switzerland

Switzerland Country BriefingsFuture Demographics: Switzerland in 2030

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          Country Briefing

          Income and Expenditure: Switzerland

          Aug 2016

          Switzerland features the highest per capita gross income and spending levels amongst OECD countries. Nevertheless, the subdued performance of the Swiss economy is weighing on growth of the country’s consumer market. Switzerland’s high disposable ...

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          Country Report

          Contact Lenses in Switzerland

          Aug 2016

          Contact lenses are expensive in Switzerland but saw growing price competition in 2015. This was partly due to currency fluctuations, with the Swiss Central Bank removing the exchange rate cap between the Swiss franc and the euro in January 2015. This...

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          Country Report

          Eyewear in Switzerland

          Aug 2016

          Sales growth for eyewear was modest in 2016, chiefly due to maturity and intensifying price competition. Growth is however being supported by an aging population and consumers' increasingly intensive usage of electronic devices across all age groups....

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          Country Report

          Spectacles in Switzerland

          Aug 2016

          Spectacles are high-priced in Switzerland and became more so towards the end of the review period, as the Swiss Central Bank removed exchange rate caps against the euro in January 2015. A strong Swiss franc thus inflated the price of imports, while ...

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          Country Report

          Cigarettes in Switzerland

          Aug 2016

          Smoking prevalence in Switzerland remained fairly stable in 2015, with just a slight downwards tendency, to reach 25%. Nevertheless, retail volume and current value sales of cigarettes declined by 3% during 2015. The decline in volume terms can be ...

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          Country Report

          Cigars and Cigarillos in Switzerland

          Aug 2016

          Overall, cigars and cigarillos experienced a moderate performance during 2015. Whilst current value sales of cigars and cigarillos were stagnant in Switzerland during 2015, volume sales decreased by 1%. The downwards performance can mainly be ...

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          Country Report

          Tobacco in Switzerland

          Aug 2016

          Tobacco experienced a moderate performance in Switzerland during 2015. Cigarettes and cigars and cigarillos both recorded poor performances. High cigarette prices, anti-smoking campaigns and the smoking ban in public areas certainly contributed to ...

          US$2,100
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          Country Report

          Smokeless Tobacco in Switzerland

          Aug 2016

          During 2015 smokeless tobacco experienced exceptional growth compared with 2014. Overall, smokeless tobacco increased by a substantial 62% in volume terms, to reach 91 million tonnes in Switzerland during 2015. The main reason for the rapid growth ...

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          Country Report

          Smoking Tobacco in Switzerland

          Aug 2016

          Smoking tobacco experienced substantial growth towards the end of the review period, which was due to the trend towards RYO tobacco in Switzerland. Hand-rolled cigarettes became increasingly popular in Switzerland in recent years, with these products...

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          Country Report

          Vapour Products in Switzerland

          Aug 2016

          Vapour products continued to be a trend in Switzerland during 2015. The novelty of vapour products encouraged a number of consumers to try this new alternative to cigarettes. The younger generation in particular considered these devices to be ...

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          Country Report

          Bags and Luggage in Switzerland

          Jul 2016

          In 2016 the Swiss economy was still suffering from the strong Swiss franc, and bags and luggage is dependent on sales to tourists. In communities which are economically based on tourism, the number of overnight stays declined by 14% on average in ...

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          Country Report

          Jewellery in Switzerland

          Jul 2016

          Retail sales of jewellery in Switzerland are highly dependent on a steady influx of wealthy tourists to the main cities, where all brands have their shops. In 2015 the number of tourists booking overnight stays in the country declined by 15%, ...

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          Country Report

          Personal Accessories in Switzerland

          Jul 2016

          The Swiss National Bank abandoned its Swiss franc ceiling in January 2015, and the Swiss currency promptly surged as much as 39% against both the euro and the dollar in value. This had multiple negative effects on the personal accessories market in ...

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          Country Report

          Watches in Switzerland

          Jul 2016

          In 2016 the manufacturers of watches in Switzerland concentrated their innovations on timeless elegance and beauty. Press articles and overall excitement about the competition in the Swiss watch industry and the technology-driven development of smart...

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          Country Report

          Writing Instruments in Switzerland

          Jul 2016

          In 2016 many consumers opted to invest in electronic devices which come with office functionality. Office tasks and creative graphic production are becoming fully digital, and thus writing instruments has been seeing a decline in sales. In the ...

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          Country Report

          Beer in Switzerland

          Jun 2016

          Beer in Switzerland recorded a static total growth in 2015, which can be regarded as a satisfactory result when considering the generally declines seen in per capita consumption of beer during the year as well as the common habit of shopping for beer...

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          Country Report

          Cider/Perry in Switzerland

          Jun 2016

          With the revival of sales of cider which began in 2014, specifically the emergence of so-called ‘new cider’, which has involved in the redefinition and repositioning of cider, the category continued to record positive total volume growth in 2015. In ...

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          Country Report

          Rtds/High-Strength Premixes in Switzerland

          Jun 2016

          Ever since the passing of new alcoholic drinks laws in Switzerland during 2004, all alcoholic drinks with less than 15% abv and a minimum 50g of sugar per litre were subject to a tax increase of 300%. This so-called ‘alcopops tax’ has put significant...

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          Country Report

          Spirits in Switzerland

          Jun 2016

          The average unit price of spirits declined by 2% in current terms during 2015. The Swiss franc shock, which occurred after the Swiss national bank decided not to continue enforcing its minimum exchange rate for the Swiss franc against the euro, left ...

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          Country Report

          Wine in Switzerland

          Jun 2016

          Volume sales of red wine stabilised in 2015 in both the on-trade and off-trade channels due to the extensive demand for local wine, Switzerland’s growing elderly population, positive net migration and innovative new purchasing methods, including the ...

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