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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Spectacles in Switzerland

In Switzerland, optical goods stores expanded rapidly and was the leading channel in eyewear, including the spectacles category. The consolidation intensified as the number of outlets belonging to the large optical store chains rose significantly ...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Jewellery in Switzerland

Chinese visitor numbers to Switzerland will grow in 2014 and the demand for luxury goods from the Chinese as well as Gulf State tourists will help to maintain buoyancy in jewellery. In addition, the volatile European and global economies affected the...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Personal Accessories in Switzerland

Personal accessories registered good value growth in 2014 as well as over the review period. The value was generated by jewellery and watches, whereas bags and luggage along with writing instruments faced negative growth. There was significant demand...

Oct 2014 | US$1,100 | Pages: 61 | Add to cart | View details

Country Report

Watches in Switzerland

Industry sources estimate that approximately 50% to 60% of the total watches category turnover in Switzerland is generated through tourism, which underlines its dependence on the tourist trade. In particular, the visitors from China and the Gulf ...

Oct 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Writing Instruments in Switzerland

Writing instruments face stiff competition from modern technology such as computers and modern communication technologies including the internet, e-mails, smartphones and social networking sites. The large amount of software available for painting, ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Bags and Luggage in Switzerland

The consumer demand for bags and luggage declined due to market saturation. In addition, the economic crisis in neighbouring European countries and the global economies made the Swiss cautious in their spending habits although the Swiss economy ...

Oct 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Consumer Health in Switzerland

2013 featured a stronger performance for the overall consumer health industry in Switzerland, with value growth strengthening from 2011 and 2012. A number of favourable trends in the OTC segment helped support value growth in 2013, including the ...

Sep 2014 | US$2,400 | Pages: 99 | Add to cart | View details

Country Report

Sports Nutrition in Switzerland

In 2013 sports nutrition benefited from the trend towards healthier lifestyles among Swiss consumers. The growing interest in sports activities is increasing consumers’ contact with and interest in sports nutrition. Whereas sports nutrition products ...

Sep 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Switzerland

In 2013 vitamins and dietary supplements saw a positive development in terms of value sales growth. The long winter at the beginning of 2013 caused more illnesses, driving consumers’ purchases of self-medication products. In the case of sickness ...

Sep 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Weight Management in Switzerland

Obesity and being overweight remain major public health issues in 2013. According to Euromonitor International, the obesity rate (percentage of population with a BMI of 30 or more) of the Swiss population aged 15+ increased over the review period. ...

Sep 2014 | US$900 | Pages: 21 | Add to cart | View details
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