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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Internet Retailing in Switzerland

Increasing digitalisation characterised consumers’ online shopping behaviour in 2014. Rising orders via tablets and smartphones challenged many companies to react quickly and adapt their online shops and order forms to make them smartphone- and ...

Mar 2015 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Switzerland

Most leisure and personal goods specialist retailers are now extending their web activities, not only by offering online shopping platforms to their customers, but also by leveraging the opportunities offered by social media and networks. As a ...

Mar 2015 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Mixed Retailers in Switzerland

Department stores and variety stores, which are the two channels present in mixed retailers in Switzerland, target different consumer groups, with variety stores focusing on the lower-end of the price spectrum, whilst department stores are positioned...

Mar 2015 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Retailing in Switzerland

The economic situation in Switzerland remains positive and competitive. Retailing in Switzerland experienced another good year in 2014, thanks to strong consumer confidence and an optimistic outlook for the development of unemployment. Grocery ...

Mar 2015 | US$1,900 | Pages: 145 | Add to cart | View details

Country Report

Vending in Switzerland

Taking into account that tobacco products vending, as the leading vending category, is strongly declining, and the main target group for the remaining products is young people, the largest operator, Selecta, started to put more effort into going with...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Pet Care in Switzerland

Pet care registered a further decline in 2013, albeit a weaker contraction than that seen in 2012. While pet food was the main loser in 2013, pet products registered positive growth, driven by the pet humanisation trend. Other categories such as pet ...

Dec 2014 | US$1,900 | Pages: 50 | Add to cart | View details

Country Report

Pet Products in Switzerland

Pet products continue to be popular in Switzerland, particularly beauty products and accessories such as unusual cat trees or dog baskets. Similar to the pet food category, growing consumer awareness about pet health and wellbeing is leading to a ...

Dec 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cat Food in Switzerland

Mainly attributed to the fact that a cat is an easier, cheaper and less time-consuming pet compared to a dog, the cat population is increasing on a yearly basis. Cats are increasingly being seen and treated as a member of the family or surrogate ...

Dec 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Dog Food in Switzerland

In 2014, dog food is expected to record a current value decline of 2% and a volume decline of 1%. The total number of dogs is declining slightly due to strict regulations such as dog licences and obligatory registrations, which vary from canton to ...

Dec 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Other Pet Food in Switzerland

Fish food and small mammal/reptile food are driving the performance of other pet food in Switzerland. The, albeit slowly, growing fish and small mammal/reptile populations are likely to offset losses in the bird population in 2014.

Dec 2014 | US$900 | Pages: 21 | Add to cart | View details
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