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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Analgesics in Switzerland

The liberalisation of some analgesics previously only available under prescription or in pharmacies was the most important factor affecting the category in 2014. For example, Ibuprofen which was previously only available in pharmacies, can now be ...

Apr 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Calming and Sleeping in Switzerland

Insomnia is a sleep disorder characterised by difficulty in falling and/or staying asleep. Swiss medical research has shown that after 40 years of age, 20% of women and 15% of men consider their sleep as being poor or very poor and one out of two ...

Apr 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland

Sales of cough, cold and allergy (hay fever) remedies are seasonal, with sales fluctuating depending on the weather, the flu epidemic and the prevalence of allergies in the country. In 2014, flu surpassed the epidemic threshold at the end of January ...

Apr 2015 | US$1,000 | Pages: 33 | Add to cart | View details

Country Report

Dermatologicals in Switzerland

In Switzerland, dermatological sales benefit from the increasingly positive perception of OTC dermatological products with an increasing number of Swiss people willing to self-medicate as skin problems are not considered a major health issue. The ...

Apr 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Digestive Remedies in Switzerland

In order to treat their digestive problems, Swiss consumers increasingly turn to more natural ways, such as adopting a healthier diet and better eating habits, which consequently resulted in a decline in the value sales of digestive remedies. Given ...

Apr 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Eye Care in Switzerland

Eye care remains a very small category within OTC consumer health in Switzerland, with limited if non-existent marketing support and activity. However, environmental factors such as pollution, demographic factors such as ageing or new lifestyle ...

Apr 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Herbal/Traditional Products in Switzerland

Swiss consumers have become more concerned about the safety and toxicity of products they consume, as well as their effect on the environment. Products that have claims of being natural, organic, traditional and/or eco-friendly are growing in ...

Apr 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Switzerland

In Switzerland, the smoking ban in public places and strict tobacco legislation positively impacted sales of NRT smoking cessation aids. The anti-smoking campaigns run by the government, the medical establishment and lobby groups raised awareness of ...

Apr 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Consumer Health in Switzerland

Consumer health sales in Switzerland performed positively albeit moderately in value terms in 2014. The key factor contributing to this modest performance is the Swiss federal authorities’ efforts to control health expenditure notably by implementing...

Apr 2015 | US$2,650 | Pages: 100 | Add to cart | View details

Country Report

Sports Nutrition in Switzerland

Sport activities are experiencing growing appeal amongst the Swiss population in line with the prevailing health and wellness trend. Running and cycling competitions grow in popularity and are an opportunity for people to socialise and share ...

Apr 2015 | US$1,000 | Pages: 19 | Add to cart | View details
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